Communication

45 Free Social Media Monitoring Tools [UPDATE April 2016] - DreamGrow. Last Updated on December 8th, 2019 If you want to know what’s happening with your brand’s social networking sites you need social media monitoring tools.

9 Digital Marketing Tools that Drive Results in 2016 - KPS Digital MarketingKPS Digital Marketing. Experts Believe All Great Social Media Marketers Possess These Characteristics - eClincher. As social media marketing continues to mature, the need for highly skilled social media marketers will only increase.

As a business, you will need to identify important skills and habits that the best social media marketers possess in order to attract and hire top talent. Solving the 10 Most Common Social Media Marketing Challenges. Today, there are 2.307 billion active social media users around the world.

That’s nearly one-third of our planet’s total population of 7.125 billion! As social media marketing professionals, we’re lucky to reach even .000001% of that population with any one of our posts. This can feel a bit underwhelming for businesses and marketers looking to demonstrate the true value and ROI of social media. Everywhere we look it appears that brands and companies have it all figured out on social media. With each new post to Facebook, Instagram or Twitter comes thousands of likes, comments, and shares. Even Grumpy Cat has earned more than $100 million dollars since 2012! This leaves the rest of us wondering, “What are we not doing right on social media?” We’ve experimented, made mistakes, and even learned a little bit in the process. Lesson in Action: Copyrights and Wrongs Video. How to construct a killer landing page: 4 elements to incorporate for success - Scoop.it Blog.

While there may not be a perfect formula for building a successful landing page, it is true that high converting pages typically share some basic elements.

If you want to ensure success and garner positive results from your landing pages, then don’t forget to incorporate the following four important components into your landing page construction process: 1. High quality images In 2016, there is no aspect of content marketing more important than the use of high quality visuals and images. If you’re not convinced, just check out these 37 statistics to get an idea of what we’re talking about. As you can see, relevant visuals and high quality images are vital for enhancing your content marketing efforts and engaging your target market.

How to be a brilliant conference chair. Think of the worst conference chairs you have ever experienced.

The ones who forgot or mispronounced the speakers’ names, or failed to turn up altogether. The ones who didn’t notice the shy hand-raisers, and only called on the masters of gesticulation. Or the ones who took advantage of the opportunity to tell the audience about their fascinating research and superior knowledge. Or the ones who apparently couldn’t tell the time, didn’t seem to care that the audience was gasping for a drink, or let awkward silences drag on and on. The self-aware among us will know in our heart of hearts that we have been one of these at one conference or another (possibly after a late night at the conference dinner). Be organised Contact your speakers in advance, either at the conference or via email, to check if they’re happy for you to use their biography and title from the conference programme (people quite often change the focus of their paper by the time they come to present).

Study: For Memory, Hearing Is Worse Than Seeing or Feeling - Julie Beck. Participants were significantly better at recalling things they saw and touched than audio recordings they heard.

Jim Linwood/flickr Problem: It’s not that you weren’t listening when your mom/partner/roommate asked you to pick up more toilet paper on the way home. You just forgot. An honest mistake. You’re only human. New research out of the University of Iowa, published in PLOS One, suggests that those moments are particularly human—that people’s memory for things they hear is just not that great. Methodology: The researchers exposed 82 undergrads to visual, auditory, and tactile stimuli for five seconds each. After hearing/watching/touching a total of 60 stimuli, subjects moved to the recognition phase, where they experienced 60 more stimuli. Results: As you’d probably expect, the more time elapsed between the first task and the recognition task, the worse people performed overall.

The study, "Achilles’ Ear? Understanding-cognitive-presence-in-an-online-and-blended-community-of-inquiry-Assessing-outcomes-and-processes-for-deep-approaches-to-learning-j.1467-8535.2009.01029.x. Community of Inquiry. Cognitive presence is the extent to which the participants in any particular configuration of a community of inquiry are able to construct meaning through sustained communication. The purpose of this paper is to describe a practical approach to judging the nature and quality of critical discourse in a computer conference. A model of a critical community of inquiry frames the research. A core concept in defining a community of inquiry is cognitive presence.

In turn, the practical inquiry model operationalizes cognitive presence for the purpose of developing a tool to assess critical discourse and reflection. Encouraging empirical findings related to an attempt to create an efficient and reliable instrument to assess the nature and quality of critical discourse and thinking in a text-based educational context are presented. From: Garrison, D. Socialmediasociallife-final-061812. Three rules for public interfaces. When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else.

The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it. In the quest to make it work better, look better or become more powerful, sometimes we do precisely the wrong thing, because we forget about the 'public' part of public design. Rule 1: The more often a device is used by first-time users, the more standardized the interface should be. For example, the shower in a hotel.