[Infographie] Le comparatif de l’achat groupé: Groupon, LivingSocial, Google Offers, Facebook Deals. Thinking Out Loud: What's Driving Groupon? In the current issue of the New Yorker, columnist James Surowiecki, who I generally admire, gets it exactly wrong when it comes to Groupon.
He writes: ” But it seems unlikely that it’s going to become a revolutionary company, along the lines of YouTube, Facebook, Twitter, and Google. ….Groupon, by contrast, is a much more old-school business. The Praized Blog » Blog Archive » Categorizing the Consumer Activities on a Merchant Listing. Is OpenTable Worth it? Posted in Letters on Friday, October 22nd, 2010 by Mark Pastore We’ve often been asked why Incanto is not listed on OpenTable.com.
For those of you not familiar with the service, OpenTable is the most successful online restaurant reservation portal on Earth; a place on the Web where diners can search for and make reservations at leading restaurants, via a browser or smartphone. GAP à la pointe de l'innovation marketing online. Le marketing n'est pas une science exacte et c'est encore plus vrai sur le marketing online où on voit apparaitre en permanence de nouveaux moyens de communication et d'interaction avec les consommateurs.
Bostinnovation: Boston Innovation and Tech News Blog. Comment les marques et commerçants intègrent les médias sociaux: 6 études de cas. The Praized Blog » Blog Archive » 10 Things to Focus on When Bui. Local Search Predictions for 2010. In a blog post on Search Engine Land, Norton recently shared his top-four market trend predictions that will likely affect small businesses looking to harness local search.
The top local search predictions for 2010: 1. Mobile will drive local search growth: Last year, BIA/Kelsey predicted that mobile local search ad revenues will grow to $130 million by 2013, and that mobile local searches will increase to 35% of all searches by 2013. Amid this growth, the Yellow Pages industry is seeing significant innovation on the mobile front, from new Yellow Pages iPhone apps to mapping technologies that deliver relevant local information to users on the go. Don’t make me a target. The augmented reality view in Brightkite’s mobile app. Brightkite , a location-tracking service, recently launched version 2.0 of their service after merging with Limbo and taking $9M in funding this past April . In recent months I’ve found myself using Foursquare more and more, though I still update Brightkite from time to time since it powers the location status on my personal homepage .
In some ways, Foursquare is to Brightkite what Twitter was to Jaiku: a more personal, streamlined experience that builds on a core activity and dispenses will all other distractions . And, through game-like mechanisms, get you to perform the core activity more regularly (i.e. mayorships in the case of Foursquare, and, up until recently, follower counts in the case of Twitter). Recap: Kelsey Group’s Interactive Local Media Conf. MIHMORANDUM NO. 571 | December 15th, 2009 Kelsey’s Interactive Local Media show was truly one of the best industry conferences I’ve attended.
The focus was very different from the typical SEO show, with only one or two tactical marketing panels but a lot of insight into how the major players approach the ideas of local search and marketing to small businesses. The networking was exceptional, with a number of high-level discussions of fascinating products and services emerging in the space. How Local Businesses Can Benefit From Mobile Social Networks « W. Location-Based Services: Hype or Hit? Earlier this week, Juniper Research published a report which said the market for location-based services (think mobile check-in games like Foursquare, social networks like Loopt, location-enabled apps like Google Maps, etc.) will bring in revenues of more than $12.7 billion by 2014.
Spurring this growth are a number of factors, including the increased number of App Stores, handset improvements, access to high-speed mobile Internet and improvements to positioning technology. While it's clear that location-based services are on the move, pinpointing a dollar amount to their market is a trickier subject. Has Juniper overestimated? U.K. Check-Ins are Coupons. Game Mechanics are Bullshit. Show Me The. The Era of Location-as-Platform Has Arrived. The mobile location "check-in" is fast becoming the hot new status message type online.
It was only a matter of time until "where you are" became a platform to build added value on top of just like "who you know" has on social networking sites like Facebook. Canadian newspaper chain Metro announced today that it has launched a deal with location-based social network Foursquare that will deliver location-specific editorial content from the paper's website to users' phones when they check-in near a spot Metro has written about before. The potential for services like this is huge. It's too bad Metro appears to be taking the easy way out and focusing on delivering restaurant reviews, but it's a start. The Incredible Potential of Location-Based News In November we wrote a long piece about some of the kinds of things Twitter's new Geolocation API makes possible.
Just imagine. Predictions For The Changing Local Search Landscape In 2010. To many of us, 2009 couldn’t end soon enough.
Location-Based Ads: Big Potential, Little Success. Apple patents suggest it is moving into mobile commerce full-thr. iPay, iCoupon, iNFC?
Recent patent filings by Apple Inc. are hinting at a possible Apple-lead mobile commerce ecosystem with NFC, mobile payments and coupons at the forefront. The applications describe mobile payments, retailing and marketing services. Additionally, the patent applications point to Apple’s obvious plans to enter NFC, which may actually give the space a much-needed push in the United States. “Systems and methods are provided that allow for a portable electronic device to provide smart menus to a user based on a context of a transaction,” the Smart Menu Options patent application says. Mobile coupon redemption rates to rise this year - Mobile Commer. Mobile has emerged on the scene faster than any other new medium over the past 90 years and mobile coupons are the category to watch, according Borrell Associates.
The company released its “2010 Local Mobile Advertising & Promotions Forecast,” which identifies the initial allure for local business as being mobile couponing. In addition, Borrell says that local advertisers are ready to jump on the mobile opportunity much faster than they have with the adoption of the Web. Local Mobile Advertising & Promotions: Mobile Coupons Se. 2013 | Online | Interactive Advertising | Free for Subscribers | 2013 Update: Assessing Local Digital Sales Forces - May '13 Having digital-only sales rep on staff lifts attitudes, increases understanding of digital products and increases digital revenues for traditional media companies. But competition is stiff to hire digital reps: Pureplay companies are offering 50% more base pay than traditional media companies.
That’s the conclusion of our latest survey of 220 sales executives at radio, TV, newspaper, yellow pages and pureplay companies. Le Local Business Center de Google devient Places. Introducing Google Places. Today the Local Business Center is becoming Google Places. Why? Millions of people use Google every day to find places in the real world, and we want to better connect Place Pages — the way that businesses are being found today — with the tool that enables business owners to manage their presence on Google. We launched Place Pages last September for more than 50 million places around the world to help people make more informed decisions about where to go, from restaurants and hotels to dry cleaners and bike shops, as well as non-business places like museums, schools and parks. Place Pages connect people to information from the best sources across the web, displaying photos, reviews and essential facts, as well as real-time updates and offers from business owners.
Google Places will continue to offer these same tools, but the new name will simplify the connection with Place Pages. Welcome to Google Places. L’hyperlocalité. L'hyperlocalité : je suis au centre du monde Le web 2.0 se met à l’hyperlocal. Depuis l’an dernier, des services basés sur la localisation et la proximité apparaissent sur le web et rencontrent un succès croissant. Qu’est-ce que l’hyperlocalité (parfois appelée aussi hyperproximité) ? The Geolocation Trend Expands to More Apps - Digits. PagesJaunes et Google se disputent le plombier - INTERNET SERVIC.