Holdcom sur Twitter : ""Radio Marketing for Pizzerias" Let us help you sell more pizza! #SmallBiz #AudioMarketing. Radio Marketing for Pizzerias. With the right message and the right timing, you can still use radio ads to sell more pizza.
By Dann Whitaker Even with the rise of streaming music services, traditional AM/FM radio remains the most popular way for people to listen to music, news and talk shows, according to a recent industry study. I was recently asked if I thought terrestrial (over-the-air) radio still holds value as an advertising tool for local pizzerias. The answer is a resounding “yes.” Recent listener trend surveys demonstrate the value of investing a portion of your integrated marketing budget in local radio advertising. Despite the rising popularity of streaming music services like Pandora and Spotify, traditional AM/FM radio remains the most popular way for people to listen to music, news and talk shows, according to a recent study by Clear Channel Media & Entertainment and MediaVest.
Send free pizzas to your local deejays and talk show hosts, and you’ll get frequent on-air mentions in return. Timing Is Everything. Holdcom sur Twitter : "3 questions to ask when writing an audio script! #SightandSound #AudioMarketing... 3 Marketing Audio Script Questions To Ask Yourself. 3 Marketing Audio Script Questions To Ask Yourself Writing a marketing audio script can get frustrating without an outline and an understanding of what an effective audio script should be.
I know, I know, you’ll just Google it, right? It is important to remember that you are writing something that is meant to be heard. We came up with 3 important questions you should ask yourself when writing an audio script in order to be effective. Do I have a “writing process”? Everyone has their own thoughts, ideas and opinions which develop a unique writing style that defines their personality, but without a writing process it can be extremely difficult to begin writing any type of script. Who is my audience? Understanding your audience is one of the most important steps in creating an audio script. This information concludes that the caller (your audience) is probably impatient or not in the best mood and you should tailor your audio script around it. Am I using the proper pronunciation? Holdcom sur Twitter : ""Listen to this! Twitter now has iTunes and Audio Cards" #AudioMarketing #Marketing #Twitter.
Listen to this! Twitter now has iTunes and Audio Cards. Holdcom sur Twitter : "Does radio deserve more spend? #Radio #SightandSound #Marketing #AudioMarketing... Does radio deserve more spend? Brands should increase their radio advertising spend to boost campaign effectiveness, according to the Radio Advertising Bureau.
Radio listening accounts for more than a fifth of our daily media consumption, yet commands only 6 per cent of all marketing budgets. At the launch of the RAB’s Audio Now research last week, the message came loud and clear: clients continue to underestimate the advertising power of radio, which should by rights be accounting for closer to 20 per cent of total media spend. The research demonstrated that live radio listening is holding up well in the face of on-demand digital platforms such as Spotify and Deezer, as well as video and audio clips from YouTube. The RAB’s planning director, Mark Barber, told the audience of media buyers and radio executives that on-demand services have been taking listening share away from owned music, rather than live radio. The research identified a number of "need-states" that are satisfied by audio. Take part in our poll below... Holdcom sur Twitter : ""Should I use Superlatives in My On Hold Messages?" #OnHold #Telephony #AudioMarketing.
Should I use Superlatives in My On Hold Messages? "We offer the greatest customer service.
" "Our business is dedicated to using the latest technology. " "We're the best. " These are the kind of superlatives that, when not supported by factual evidence, can really turn off customers. When creating any kind of marketing content, it's always tempting to use one of these statements. It's easy to say,"We're the most dedicated to customer service" or "our company is number one in our industry"...but for your on hold marketing programs, is this the best option? Think about your prospective customers. Holdcom sur Twitter : ""Should I use Superlatives in My On Hold Messages?" #OnHold #AudioMarketing #Marketing.
Should I use Superlatives in My On Hold Messages? Holdcom sur Twitter : ""Marketing Through Music" by @b2community #SightAndSound #Marketing #AudioMarketing #Video. Spotify For Brands: Marketing Through Music. Popular Today in Business: All Popular Articles Looking back, it seems strange that it’s taken so long for a company to effectively monetize the online music streaming industry, considering there is a paradigm that has successfully existed for decades and near universal acceptance.
Perhaps it’s the intransigence of the entrenched players in the market, or perhaps it’s the notoriously difficult recording industry that’s the culprit. Whatever the reason, it’s taken years for a company to manage to make a real business case for online streaming. For better or for worse, those days are behind us. Marketers Question Effectiveness of Traditional Radio Advertisements.
New Haven, CT (PRWEB) June 24, 2014 Many marketing professionals indicate they are “fed up” with the quality of results from traditional radio spot advertisements and believe “there must be a better way” to achieve marketing objectives using radio.
Sixty-two percent of consumer brand marketers and advertising agency decision-makers agreed with that sentiment in a random poll conducted by radio marketing company CRN International. More than 90 percent reported less-than-stellar results from spot commercials. At the same time, 57 percent said they feel promotions, branded content and other non-advertising strategies collectively generate the greatest results for their brands. The findings by no means were an indictment of radio as an effective marketing medium.
The responses suggested high levels of satisfaction with a number of non-traditional radio marketing tactics. 4 Reasons To Leverage Audio into your Email Marketing Campaign. November 26, 2013 DMI Music recently launched a new service allowing brands to incorporate music into their email marketing efforts, begging the question, asked by AdWeek, can music make emails hip again?
DMI Music’s email strategy is based around the idea that incorporating music into email marketing efforts creates an emotional loyalty and connection with the reader and secondly, increases ‘reengagement’ with the reader, meaning they reopen the email multiple times to listen to the music again. This second reengagement benefit is huge considering how hard it is to get recipients to open emails, let alone read the entire message or read it multiple times. According to DMI Music, adding music does not increase the file size of the email, as they utilize the cloud to host the music file. Does radio deserve more spend? Brands should increase their radio advertising spend to boost campaign effectiveness, according to the Radio Advertising Bureau.
Radio listening accounts for more than a fifth of our daily media consumption, yet commands only 6 per cent of all marketing budgets. At the launch of the RAB’s Audio Now research last week, the message came loud and clear: clients continue to underestimate the advertising power of radio, which should by rights be accounting for closer to 20 per cent of total media spend. The research demonstrated that live radio listening is holding up well in the face of on-demand digital platforms such as Spotify and Deezer, as well as video and audio clips from YouTube. The RAB’s planning director, Mark Barber, told the audience of media buyers and radio executives that on-demand services have been taking listening share away from owned music, rather than live radio. The research identified a number of "need-states" that are satisfied by audio.
Take part in our poll below... Holdcom sur Twitter : ""3 Secrets Radio Personalities Don't Want You to Know" by @quickdirtytips #AudioMarketing. 3 Secrets Radio Personalities Don't Want You to Know. Recently I caught up with Jeff Brown.
He’s an ex-radio guy with years of industry experience. These days, Jeff shares his love of reading with the world in his new and very successful podcast, Read to Lead. I invited Jeff to join me on this week's Public Speaker podcast to share with you the 3 secrets radio personalities don’t want you to know. Sponsor: Get started with a free 30-day trial of eVoice®. In the past, getting into just about any creative field meant finding your way into the good graces of the powers that be. As you know, the internet has leveled the playing field for a number of industries, and broadcasting is no exception. But wait! The way I look at that however, is that it just makes it easier for your awesome content to stand out!
Holdcom : 4 #AudioMarketing #Strategies ... 4 Audio Marketing Strategies for Small Businesses. Small businesses working with limited resources are often overshadowed by competition from larger businesses with larger marketing budgets.
And yet, small businesses need to outshine competitors and distinguish themselves from the rest, just like the big guys. So what to do? By incorporating affordable yet effective audio solutions such as Message On Hold, Overhead Announcements, Background Music, and Podcasts, small businesses can match their larger competitors when it comes to brand awareness, customer communication, and customer satisfaction. Holdcom : 4 #AudioMarketing Strategies ... 4 Audio Marketing Strategies for Small Businesses. Holdcom : Check out our #AudioMarketing ... Audio Marketing Script Tips “Greatest Hits” Compilation. 4 Audio Marketing Strategies for Small Businesses.
3 Marketing Audio Script Questions To Ask Yourself. 3 Marketing Audio Script Questions To Ask Yourself. 3 Marketing Audio Script Questions To Ask Yourself. 3 Marketing Audio Script Questions To Ask Yourself. 10 simple ways to use audio in your marketing. 6 Tips for Making Better Vine Videos. 6 Tips for Making Better Vine Videos Vine is the new kid on the social media block. The app allows users to create 6-second videos about anything, then share them within the app and on other social media sites, especially Twitter. (Think of it as the 140-character approach to video production). Plus, videos made on Vine can be embedded on web pages and blogs.
At first, I was skeptical. While there is tremendous potential for Vine videos, there is also room for many, many flops. Have a plan. Vine is the hot new way to share videos online - have you started using it? Ten Tips Tuesday: Considerations For Your Next Podcast. Ten Tips Tuesday: Considerations For Your Next Podcast. 4 Apps with Excellent Sound Effects to Help Your Development Efforts.
4 Apps with Excellent Sound Effects to Help Your Development Efforts Smartphone and tablet apps are, by nature, immersive and experiential. I mean, don't even try to talk to me while I'm playing Jetpack Joyride or Angry Birds. Part of the reason why apps have caught on so successfully is that they make us want to use them. And while 25% of apps that are downloaded are never opened by users again, that means 75% are.
And one thing that can help your app be one of the 75% is an excellent user experience - and awesome audio can help you do just that. 4 Ways To Make your Online Content More "Snackable" 4 Ways To Make your Online Content More "Snackable" How's your attention span? Can you pay attention for more than 10 seconds? Studies are saying...not so much. Our attention span seems to be shrinking, from 12 seconds in 2000 to 8 seconds in 2012. PLUS, 17% of internet page views last less than 4 seconds . The Instagram vs Vine Video-Off: Who Will Win? The Instagram vs Vine Video-Off: Who Will Win? What’s the lastest social media news?
Instagram Video. Facebook announced the new service yesterday, and now, Vine has a strong competitor to worry about. While Vine has 13 million users, Instagram boasts 130 million users. Since Instagram Videos and photos can both be shot in the same app, many are predicting that most users will choose to make short videos on the same app that they can take and edit pictures with, rather than having to go to a separate one just to make a short video.
The Differences Between Instagram and Vine Videos. 3 Kinds of Online Videos That Will Help Your Marketing. 4 Killer Examples of Website Audio Done Right. 6 Ways Music In Stores Can Boost Sales. 6 Ways Music In Stores Can Boost Sales. How to Optimize Your PowerPoint Presentations for Video Conversion. Should I use Superlatives in My On Hold Communication? How Sound Increases eLearning Interactivity and Learner Engagement. How Sound Increases eLearning Interactivity and Learner Engagement. Customer Feedback Affects Telephone Hold Messages. Have you ever heard the Muppets sing Mahna Mahna? Creating More Effective Online Presentations with Sound. Some people say that there are two kinds of people in the world: those who like to read, and those who like to listen.
Adding Audio Testimonials To Your Website. Santa, Meet Audio Marketing. Is Overhead Music Right for Me ? 4 Audio Marketing Strategies for Small Businesses. Log in to SlideShare. Video Ideas for Hospitality Property Audio Marketing. Audio Marketing Script Tip: Brainstorm Correctly. Sonic Branding. Museum Audio Marketing Trend: Personalized Audio Tours. Overhead Music Sets the Tone [Infographic] Choosing the Right Music On Hold in 5 Steps. We Want Your Audio Marketing Content! Make New Friends, but Keep the Old - Both are Audio Marketing Gold. Marketing Messages On Your Cell Say You Mean Business!
4 Creative Uses for Audio Marketing. Audio Marketing Influences Twitter's New Feature. Places To "Display" Your Audio Brand. Paradigm Shift to On Hold. We Want Your Audio Marketing Content! Audio Marketing in Top Innovative Industries. Audio Assistance for Visually Impaired. Island Christmas with IVR System.
Voice Prompt Tips: Writer's Bad Habits. Diapers, Hospitals, and...Holdcom! Myspace: Former "Leader in Audio Marketing"? Infomercials: The Secret to Audio Marketing. Audio Branding and Image.