11 Reasons Your LinkedIn Company Page Sucks
Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. To be honest, it's very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential . 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
The YOU MATTER Manifesto
Two Words Changing The World These two words can change your mood, change your mind, and have the power to The YOU MATTER Manifesto is a call to action. Before we can convince anyone else that we matter, we must first convince ourselves. You are called upon to acknowledge and put to use the gifts that have been entrusted to you. Mattering is a process, not an event. 1. Do you know what it takes to make a difference in this world? You don’t have to be rich or famous. 2. To acknowledge that you can change the world is overwhelming. 3. Author Seth Godin defines genius as the act of solving a problem in a way no one has solved it before. 4. “We cannot all do great things, but we can do small things with great love” – Mother Teresa of Calcutta Your mere presence can bring a smile to someone’s face. The size of the contribution is not what matters most. Mimi and Eunice, CC-BY-SA Nina Paley 5. “Happiness never decreases by being shared.” – Siddhartha Gautama (Buddha) 6. Image via Flickr 7. 8.
Social Media Print Template Packages
A contemporary Print template package. Very useful for social media print campaign. File Features: - Adobe illustrator CS3 or latest - Trifold Brochure A4 size - Advertisement A4 size Landscape - Two Sides Flyer 12×21 cm - Business Card 9×5.5 cm - Contemporary and professional style - Well Organized and Layered. - Editable Text and Layout. Files: Illustrator, Jpg, Pdf, Documentation. FONT INFORMATION : League Gothic Museo 100, 300, 500, 700, 900 : Enjoy!
The State Of Social Customer Service [with Infographic]
Some of you have experienced customer service from brands via social media. Of course with different outcomes. And some of you have never taken advantage of this medium to get product issues solved. Sure, I’ve had my share too. Of course you can also run into issues with companies like Time Warner Cable that will completely ignore you no matter how nasty your tweets are. Social media has proven to be a great vehicle to ensure customer satisfaction over the last few years. But what is the current state of customer service in social media? What’s clear in this infographic, is how even tough we’re slowly starting to turn more to social media vehicles to address our issues with companies, the traditional platforms are still very important and, despite the clear advantages for these companies to establish this type of connection with consumers, 60% don’t even care about responding to these direct messages. Today we’re looking at something similar in customer service. Thank you.
Climb the staircase to self-transcendence: Jonathan Haidt at TED2012
Photo: James Duncan Davidason Author and UVA psychology professor Jonathan Haidt kicks off his TED2012 talk with a provocative question: “how many of you think of yourselves as religious?” Some people raise their hands, but not so many. Another question: “Do you think of yourselves as spiritual in any shape or form?” Haidt is making the case that one of the main reasons people feel they have some sort of spiritual life is the search for self-transcendence. Climbing a staircase to greater meaning has been used as such a concept a lot over the years. But awe can come from weird places too: for instance, War. So now the million-dollar question: is this so-called staircase a feature of our evolutionary design, or is it a bug? So what of free riders, those who’ll merrily come along to exploit the work of others? Haidt has at least a suggestion of an answer, presented in a special 3-minute video bonanza at the end of the talk. Steven Pinker: I’m not persuaded by group selection. JH: No.
Chel Wolverton (@chelpixie) sur Twitter
PR examples, stunts and campaigns
11 Essential Elements of a Well-Designed Marketing Ebook
How many ebooks does your marketing team have in its content arsenal? With the rise of tablet and e-reader popularity, ebooks are only growing in popularity. According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. As a piece of long-form content, a lot of work must go into the creation of a well-crafted ebook . Importance of a Brand Style Guide First, a note about the role design should play in your content strategy. If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you'll notice that they all have very consistent branding and design elements throughout. Now let's dive into the 11 essential design elements you should consider in your next ebook design. 11 Essential Elements of Effective Ebook Design 1) An Interesting, Descriptive Title 2) A Visual Cover 3) Skill/Topic/Persona Tags 4) An Author Page
