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Pressthink

Pressthink
Feb.4 These are my notes for a talk I’m giving today at the Reynolds School of Journalism at the University of Nevada, Reno What I’m calling the personal franchise model in journalism is not new. I.F. Stone’s Weekly was a personal franchise — it fit the definition I am about to give you — and he started that in 1953. Also, I’m not trying to be comprehensive in this analysis.

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NSRD National Defense Research Institute The National Defense Research Institute (NDRI), a federally funded research and development center (FFRDC), conducts RAND research for the Office of the Secretary of Defense (OSD), the Joint Staff, the Unified Combatant Commands, the defense agencies, the United States Marine Corps, and the United States Navy. RAND research for the U.S. Air Force is carried out within RAND Project AIR FORCE, while research for the U.S. Publishing 2.0 How will native advertising scale? That’s the question on the mind of every brand advertiser, ad agency, and publisher. Native advertising has emerged as a great hope for the future of advertising, to capture the billions of brand ad dollars expected to shift from TV, where mass audiences are finally collapsing, and from online display advertising, where already rock bottom prices, consumer attention, and effectiveness continue to plummet. Native advertising is also a great hope for monetizing mobile, where display ads aren’t just dying but DOA and digital dimes have turned into pennies at best.

61 Social Media Metrics, Defined Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say. But when you get down to it, it’s really quite simple. KPI is just a way of saying “This is the stuff that’s important enough to me to focus on and measure.” Basically, social media KPIs, or social media metrics, are whatever is most important for your business. These are the goals and benchmarks that help you determine how well your campaigns and strategies are performing.

Animal Mutilation The FBI’s Reading Room contains many files of public interest and historical value. In compliance with the National Archives and Records Administration (NARA) requirements, some of these records are no longer in the physical possession of the FBI, eliminating the FBI’s capability to re-review and/or re-process this material. Please note, that the information found in these files may no longer reflect the current beliefs, positions, opinions, or policies currently held by the FBI. The image quality contained within this site is subject to the condition of the original documents and original scanning efforts. These older files may contain processing procedures that are not compliant with current FOIA processing standards.

7 Goal-Setting Tips and Strategies for Social Media Marketers “How cool would it be to have 1 million Facebook fans?” This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it. Would it be cool to have 1 million Facebook fans? Absolutely! The Truthseeker — RT Programs #WaveOfAction started April 4 the day Martin Luther King was assassinated by US government; military scorns drone operators as 'cowardly button pushers,' troops refuse to man killer UAVs; America 'not really a democracy at all'. ... April 06, 2014 08:45 ­The Truthseeker laces hard-hitting reporting with humor, featuring exclusive interviews and investigations. Hard-nosed anchor Daniel Bushell exposes the BIG STORIES Mainstream Media dare not touch and 'SEEKS TRUTH FROM FACTS' on Sunday fortnights. BBC’s 'total fabrication from beginning to end' of Syria 'atrocity'; call to revoke visas for intel agents posing as reporters in NATO targets; CIA...

Letters of Note All three letters can be found below. White's eloquent letter to Xerox, in which he passionately explains the beauty of a free press and the potential dangers of such a sponsorship, is particularly brilliant. E. B. White's argument was so strong that Xerox subsequently pulled the plug on their plans. Crime One of the best things about writing Slate’s crime blog has been the opportunity to become familiar with the work of North America’s best crime reporters. There are a lot of great ones out there working the crime beat, and I asked a few to name their favorite stories of 2013. Here are their responses: Doug Brown, Cleveland Scene. Nationally, the best crime story, I think, is "Two Gunshots on a Summer Night" by Walt Bogdanich and Glenn Silber in the New York Times, about the suspicious death of the girlfriend of a sheriff's deputy in St. Augustine, Fla.

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