Logo design process: how professionals do it - Apple.
McDonalds. Twitter. Coca Cola. Nike. What makes those symbols so special and iconic? Is it their beauty or the colors? While these things are considered during a logo design project, none of them are particularly important. So, if none of these things are responsible for making a logo great, what is? It’s distinctiveness. That is the single, most important trait of any professional logo. Flat Long Shadows: Step-by-step Tutorial, Resources and Examples. Within the flat design trend on the rise at the moment, especially in this world of the web, one thing that stands out is the use of long flat shadows, particularly for small UI elements and icons.
These shadows have a characteristic 45º angle below the horizontal axis and a gradient color close to the background shade can be applied. This technique is by no means new. It has always been a widely-used resource in photography to emphasize shapes and transmit different emotions to the viewer. We'll show you two different ways to achieve this long shadow finish with Adobe Illustrator.
One uses the Pathfinder tool and the other uses the Blend Option. Step 1. Cinema4DWe can also produce this effect using 3D graphics software such as Cinema4D, 3Ds Max, Maya, etc. From Concept to Completion: 50 Examples Of Logo Design Process. In this post, we have composed a list of some businesses whose logos are very famous and popular.
10 Tips for Designing Logos That Don’t Suck. Please Note: This article was originally published in August, 2012.
Occasionally we re-publish articles that we feel are still relevant, and interesting for our readers. 1. Use a Visual Double Entendre Some of my favorite logos in the world utilize a technique that I like to call a visual double entendre, which is an overly fancy way to say that it has two pictures wrapped into one through clever interpretation of a concept or idea. The ultimate guide to logo design: 50 pro tips. Great logo design requires a complex mixture of design skills, creative theory and skilful application.
Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Exclusive offer: Save 15% on Adobe Creative Cloud now. 20 Beautiful Water Inspired Logos. Today we take a look at some beautiful water inspired logos.
From crazy water droplets to intricate flowing shapes, we share them all! 2013 on Behance. Seeklogo.com - Logo Vector Download Free (Brand Logos) (AI, EPS, CDR, PDF, GIF, SVG) Various Logo Designs by Mike McQuade. A collection of various logos created by Mike McQuade for several clients and self-initiated projects.
Mike McQuade is a multidisciplinary designer and illustrator with over eight years of work experience. During this time he worked for numerous well-known clients such as Nike, The New York Times, Bloomberg Businessweek, WIRED Magazine, Siemens, and many more. Logo Inspiration Search Results. You should follow Designspiration on Twitter and Facebook for site news. — Shelby Designspiration Search Color Mediumsmalllarge Discover Ads via The Deck.
Stock Logo Search. Logo Design. Identity Inspiration. The Focus Blog. Original Art: Holga Patina Everyone has a side project.
Even if you don’t know it. Maybe you find yourself washing dishes all the time. That’s a helpful and productive side project. 8 hours ago - by Matt Yow After Hours: In the Garden Spring has sprung in Savannah and, with it, the beginning of my gardening season. 5 days ago - by Rocky Roark Musings: The Trendy Slippery Slope I often ponder the industry that we are in and how it operates. Black & White Logo Collection on Branding Served. Nike Logo - Design and History. Details Parent Category: History of Logos Category: Miscellaneous Logos - Design and History The Nike "Swoosh" is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University.
She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS). BRS needed a new brand for a new line of athletic footwear it was preparing to introduce in 1972. In June 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately selected the mark now known globally as the Swoosh. Search. Logo Of The Day - Logo Design Inspiration, Gallery & Award Scheme! Logoed. Fortune 500 Logos. I love logos and a while back I tried to compile the logos of all the Fortune 500 companies.
Logo Design Inspiration: Top 10 Galleries to Check Out. A fine way to jumpstart any design project is to look at inspiring visuals, especially when your creativity is a bit depleted. After reviewing many sites, in this roundup, I’ll present my handpicked, top favorite websites for seeing examples of beautiful logos. 1. Logopond (Gallery) With loads of logos to look at (over 4,700 to date), the ability to search keyword tags (like "circle" if you’re looking for circular logos) a community forums, and the ability to see top logo designs based on user votes — Logopond is one of my favorite sites to go to for logo design inspiration. Logo Design: Conducting Preliminary Research.