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Effectuation: Comment les entrepreneurs pensent et agissent… vraiment

Effectuation: Comment les entrepreneurs pensent et agissent… vraiment

http://philippesilberzahn.com/2011/02/28/comment-entrepreneurs-pensent-agissent-principes-effectuation/

Related:  Strategy and Management

How a Decision Room Can Enable Change and Innovation One of the challenges leaders face in times of uncertainty and rapid change is helping senior managers to engage in bigger-picture thinking. To enable this process, a growing number of companies are creating “decision rooms” – dedicated areas that help them visualize challenges and opportunities from a number of perspectives and make better decisions. David Sibbett, in his new book, Visual Leaders: New Tools for Visioning, Management and Organizational Change, explains why a growing number of organizations are dedicating meeting space to creating visual environments called “decision rooms” that are designed to better support bigger-picture thinking and innovation. “Much of leadership is focused on guiding people to do things that will produce superior results for the organization,” he explains. “This is a process of maintaining the big picture… and then making astute choices of what to do next.

You want to do an action research thesis? Bass, M. (1985) Issues involved in relations between methodological rigour and reported outcomes in evaluations of organisation development. Journal of Applied Psychology, 6, 197-199. UQL Cent PER BF1.J55 Bawden, Richard (1991) Towards action researching systems. In O. Zuber-Skerrit, ed., Action research for change and development. Effectuation: Society for Effectual Action General Overview Effectuation is an idea with a sense of purpose - a desire to improve the state of the world and the lives of individuals by enabling the creation of firms, products, markets, services, and ideas. Effectual reasoning is a type of human problem solving developed from a cognitive science based study of 27 founders of companies ranging in size from $200M to $6.5B. How Companies Can Profit from a “Growth Mindset” To hear Carol Dweck discuss her work on individuals and growth mindset, visit the IdeaCast “The Right Mindset for Success.” Download this podcast When Carol Dweck was a graduate student, in the early 1970s, she began studying how children cope with failure—and she quickly realized that “cope” was the wrong word. “Some didn’t just cope—they relished it,” she says. “For some people, failure is the end of the world—but for others, it’s this exciting new opportunity.” Dweck, now a psychology professor at Stanford, spent the next several decades studying this dichotomy, which she originally described using the clunky academic monikers “fixed mindset entity theory” and “incremental theory.”

Steven M. Muegge: Resources for students and practitioners: Business models [ Overview ] [ References ] [ Frameworks ] Overview There is a small but growing research literature on the business models of technology entrepreneurs. This website is a collection of resources for graduate students and others interesting in accessing this body of research. MarketCulture Blog - Using a Customer Culture for Competitive Advantage A product centric organization is one that is focused on the products it brings to market rather than the customers that buy those products. It looks to develop new products by leveraging technology or specialized skills that exist in the company. It starts by looking internally at its capabilities rather than externally at what needs are not being met. The chart below is a simple comparison of the two approaches: In large complex organizations a product focus provides management with direct line of site into which products are selling well, at what profit and clear product owner accountability. While it does simplify the management of a firm it does come at a cost.

From continuous improvement to collaborative innovation The next challenge in supply chain management 4. Papers in this special issue The eight papers in this special issue ofProduction MarketCulture Blog - Using a Customer Culture for Competitive Advantage The world of business has rapidly transformed over the past 15 years. From a world where businesses controlled supply, controlled the message and could dictate terms to customers to one where customers have a much louder and more influential voice. While we have always been advocates of businesses that act in the best interests of their customers, it seems market forces are now compelling all businesses to behave this way.

Third-Party Logistics Study - About the Study - Capgemini Consulting This report presents findings from the 2012 16th Annual Third-Party Logistics Study, which was conducted in mid-2011. This is the 16th year that the Annual Third-Party Logistics Study has documented the growth and evolution of the third-party logistics (3PL) industry. The study has evolved and expanded over its history to remain as current as possible while offering additional perspective and enhancing its value to both users and providers of 3PL services. For example, while the study has always looked at 3PL services from the point of view of users of 3PL services (shippers), this is the third year that the study also has included the viewpoints of providers of 3PL services. Four streams of research make up the 2012 3PL Study methodology: a web-based survey, desk research, focus interviews with industry experts and facilitated shipper workshops, two of which were held at Capgemini Accelerated Solutions Environment® (ASE) locations.

The Three Habits of Highly Effective Demotivators Jake, a young marketing whiz, thought he’d found his perfect match in a well-funded technology startup in the academic sector. (It’s a real company, but I’ve changed all names.) For the first few months, Jake was in heaven: smart colleagues, plenty of autonomy, an open field of savvy customers looking for solutions in a hot sector, behind-the-curve competitors, and a terrific product he could sell with his heart. The only problem was Lawrence, the startup’s CEO. Lawrence was brilliant, no doubt about it, and great when it came to dazzling the venture crowd.

The Complete Beginner's Guide to Creating Marketing Personas Over my career I have been fortunate to work for a number of different organizations, all of which have been in completely different stages of their marketing maturity. Regardless of what stage they are in, one of my first priorities is creating in-depth marketing personas. Marketing personas are like the foundation for building your marketing house. Without personas, how do you know which message will appeal to your target market’s needs? Or where to reach your audience to build awareness and drive them to your website? 11 Skills That Will Make You Successful In A Content Marketing Career “What are you ever going to do with that?” That’s the usual response I’d get when people would ask what my college degree was in (it was art and art history). There would be a prolonged moment of silence and then that question. I don’t know if that prolonged moment of silence was in honor of the memory of what they thought was now-gone employability. I can promise you that as I got older and there was more distance from my college graduation, I fretted less. Because in the ensuing years, I learned that the answer to that question was: quite a lot.

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