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FEIXEN: Design by Felix Pfäffli

FEIXEN: Design by Felix Pfäffli
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What We Do | Think Positive Designer Prints We are international leaders in direct to fabric digital printing and textile design and our passion for colour has driven us to provide unparalleled quality colour reproduction. Our art room can create design originals and translate and develop your creative concepts into a printable format. We’re even able to take iconic old screen-prints and digitally remaster the colour and design to produce exquisite new digital silks or add a new dimension to a golden oldie. Designers need to be able to depend on a reproducible colour palette. In digital, we dare to think red not orange and we think blue not purple. Think Positive’s objective is to always stay ahead of new technology in order to provide Australian fashion and interior designers a world-leading market edge in design reproduction. Thinking textiles?

Tom chegaray Kokoro & Moi Lisa Guedel Dolle You studied at Ecole cantonale d'art de Lausanne (ECAL), what's the course like there and what have you taken from it? ECAL seems to be the perfect school for those who want to learn the essence of graphic design – typography, grids, typesetting, etc. It remains a small public art school where you can easily interact with students of all disciplines. During three intense years you learn almost all the basic design rules that allow you to develop your own practice and personal interests. I believe ECAL owes its reputation to its professors. Thanks to ECAL director Alexis Georgacopoulos, I also had the wonderful experience of moving to Hong Kong last November, where I still am, for a design residency at HKDI (Hong Kong Design Institute) with photographer Anaïs Boileau and product designer Ulysse Martel.

Wim Crouwel « Figure majeure du graphisme européen contemporain, Wim Crouwel, né en 1928, fut aussi directeur du musée Boijmans van Beuningen de Rotterdam, de 1985 à 1993. Sa production, marquée par la rigueur d’un héritage moderniste, révèle également de profondes affinités avec l’art de son époque et reflète une pratique étendue du design, appliquée tant au domaine culturel qu’au domaine commercial : création typographique, identités visuelles, signalétique, affiches, édition, scénographie d’expositions. Ce travail est fondé à la fois sur les inépuisables ressources de la grille, matrice de toute composition, et sur l’exploitation constante de l’écrit en tant qu’élément plastique. Crouwel est notamment l’auteur du très expérimental New Alphabet, célèbre caractère typographique conçu en 1967 pour répondre aux nouvelles exigences technologiques, et qui continue de fasciner les jeunes générations. » → Catherine de Smet cit. centrepompidou.fr → Emmanuel Bérard cit. Plus de ressources sur Wim Crouwel :

hand lettering by seanwes Bleed - Norvège Modern World Does the subject matter present any particular challenges, and if so how did you get around these? I knew I wanted to work with letterpress and wood type to give the identity a lo-fi raw quality. This was informed by the printed material in the band’s archive, because it was from the seventies it had a handmade analogue feel. How did you go about selecting the lyrics for the posters? The lyrics were selected by the curators, I had a short list to choose from. Which aspects do you think have worked particularly well? I like the contrast of textured wood type and bright fluorescent backgrounds.

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