Word of Mouth Research Blog WOMMA is strategically focused on providing research knowledge and insights for its members and the public. The Research & Measurement Council, created in 2005, has been driving projects, education, and guides around the measurement of word of mouth marketing and social media marketing. The Research & Measurement Council (RMC) is responsible for developing projects, programs and tools that engage marketers and create understanding of the importance of integrating metrics and measurement into WOMM and social media marketing campaigns. Following a survey WOMMA did in collaboration with the American Marketing Association (AMA),WOMMA identified the top pain points for professional word of mouth and social media marketers which are inability to demonstrate ROI and difficulty measuring online and offline WOM. This inspired quite possibly the industry's most transformative study which will be launched in mid-2014 which set out to quantify the value of word of mouth marketing.
Seth's Blog Micro Persuasion George Silverman's Word-of-Mouth Marketing Blog Contagious Media Showdown : Awards Night BuzzMachine metacool A few of my Principles for Innovating are more popular than others. When I give a talk on those principles, the first six are received with a lot of enthusiasm, which is to be expected, because they're all about design thinking, always an empowering subject. People who get excited about principles seven through twelve tend to be in management positions, because that collection deals with innovating from a manager's point of view. Principles fifteen through eighteen make organizational design aficionados salivate, and nineteen and twenty always make me want to cheer when I talk through them. Principles thirteen and fourteen are really bummers. There's a reason it's sitting at that number. You will fail. Here's an excerpt from the article. He struggled to keep the business afloat because, he said, it felt dishonorable to let it go. ...Mr. ... ...Mr. As paradoxical as it sounds, he said, “If you stop worrying about the outcomes, you will achieve a better outcome.”
Interactive Aired: Feb 06, 2014 Aired: Apr 15, 2014 McCann Helsinki Aired: Jan 10, 2014 4129 Instanbul Hello Sunshine Aired: Apr 14, 2014 Hello Design Aired: Feb 05, 2014 Creativitas Regina Sit Aired: Feb 10, 2014 R/GA New York Aired: Apr 04, 2014 JWT Singapore Aired: Apr 08, 2014 Doe Blomberg Gottberg Aired: Mar 01, 2014 Alex Strimbeau Aired: Apr 07, 2014 Ami Alush Aired: Apr 06, 2014 Archrival 72andSunny Amsterdam Aired: Apr 03, 2014 Aired: Apr 01, 2014 TBWA Belgium Aired: Mar 31, 2014 Goodby Silverstein & Partners Aired: Mar 28, 2014 Sid Lee Amsterdam Aired: Apr 02, 2014 Grey Melbourne Aired: Mar 14, 2014 Shout Sweden Aired: Oct 01, 2013 none Aired: Mar 24, 2014 McCann Digital Israel Aired: Mar 18, 2014 BBDO New York Aired: Mar 25, 2014 Ideon Media Aired: Mar 08, 2014 Wieden + Kennedy New York Aired: Mar 20, 2014 Figure Digital JWT Beirut Aired: Mar 19, 2014 Chris Baker Aaron Koblin DDB New Zealand Aired: Mar 16, 2014 Anomaly 360i MTV World Design Studio Buenos Aires Aired: Mar 10, 2014 Aired: Mar 13, 2014 JWT - Brazil Mullen Boston
adfreak AdFreak Inland homes today will be oceanfront tomorrow. BBH New York dramatizes a playful rivalry. Zulu Alpha Kilo's creative boot camp. Order now! Hey, that's wasted time otherwise. Silly stuff from Wonderful Halos. Hashtag slipper, hashtag midnight. Even sheep hate them. A 17-minute product parade for a Black Friday sale. FCB's artful work makes a powerful point. FashionistaTV.com ClickZ Internet Marketing Solutions for Marketers The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it. 1. As I mentioned in a recent post on journalism and SEO, some lamented the passing of the pun headline with the coming of the web. They were fun, and there’s nothing to stop them being used in print, but web headlines do need to be descriptive. The problem is that non-descriptive headlines don’t work so well out of context. 2. 3. 4. 5. 6. 7.