We Are Social’s Monday Mashup #112 Capturing social value with new Google Analytics toolsSocial media is deeply woven into people’s purchase decision journeys, but it’s not been easy to measure this, even when solely looking at people’s online behaviour. Google have now made this easier with its a new set of social tools built into Google Analytics, allowing you to see how traffic coming from social sites leads to ‘goals’ on your site (for example ecommerce purchases, test drive requests), both immediately and in future visits. Social has double the value than previously thoughtIn line with Google’s new kit, a new study from Adobe says that social media drives twice as many sales as it’s normally credited with. The difference lies attributing the proper value of social media in the consideration phase (the ‘first click’) rather than just the ‘last click’: A visitor interested in buying a new watch might click through to a jeweler’s website from a Facebook link posted by a friend.
About Us Biilink was launched more than a year ago and initially defined itself as an initiative and mutual support social network for women. Biilink has all the standard social network features and provides a comprehensive range of social tools, such as a wall, profiles, friendships, personal message system, publication of articles, photos and videos. We have integrated “Business pages” inspired by Facebook® pages, which enable project leaders and entrepreneurs to publish their own pages about projects and businesses. (2) 10 Reasons Why You Have to Quit Your Job This Year This was going to end badly. I would play chess all day in my office with the door locked. My boss would knock on the door and I would put my headphones on and ignore him. The 10 Best Agencies in New York City "I wanna wake up in a city, That doesn't sleep, And find I'm king of the hill, Top of the heap..."It's not likely that anyone would question Sinatra's words, much less if we're talking about design, advertising or web development. Yes, New York is the top, a fantastic place of inspiration, talent and full of opportunities.Today we present to you the best agencies in the city that never sleeps, a selection made by Joshua Long, a talented visual designer who's currently working at R/GA and is a memeber of our Jury. He sat down with us and told us about the 10 agencies he considered to be the best in NYC.
About us YDEApolis® is a YEP Conseil®’s brand, a consulting company in engineering and innovation based in Sophia Antipolis, south of France. Launched in 2010, YEP Conseil®’s offer is focused on the development of innovative products. It allows any size of company to access advanced tools, including: 2D and 3D modeling, Green design Industrial Design Ergonomics Simulation Technical Manuals (2D, 3D or animated) Virtual Reality (photorealistic images, virtual tours ...) Augmented Reality We assist our clients who are aiming at reducing their time to market while maintaining the required quality level.
Effectively Planning UX Design Projects Advertisement Planning user experience (UX) projects is a balancing act of getting the right amount of user input within the constraints of your project. The trick is to work out the best use of your time. How can you get the most UX goodness for your client’s budget?
customer journey Marketing channels (such as email, display ads, paid search ads, social, and direct visits to your website) influence the customer at different points in the path to purchase. Awareness Consideration Intent Decision ASSISTING channels build awareness, consideration, and intent earlier in the customer journey or “purchase funnel.” LAST INTERACTION channels act as the last point of contact prior to a purchase. All Industries ▼
"Disciplined Entrepreneurship" by Bill Aulet (Book Summary) Don’t have time to read? Here’s a quick but comprehensive summary of Bill Aulet’s “Disciplined Entrepreneurship: 24 Steps to a Successful Startup,” released on August 12. Who should read this: First-time and serial entrepreneurs who are looking for a solid product-market fit. Elevator pitch: This 24-step guide to product-market fit is based on a process that Aulet has been refining for years while teaching. Entrepreneurship is chaotic and unpredictable, and hopefully this will bring some method to the madness. Author: Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship, which supports entrepreneurship education at MIT. 8 Social Media Metrics You Should Be Measuring Do you think social media measurement is only about return on investment (ROI)? Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a needle in a haystack of metrics? Here are 8 useful metrics that you may not be measuring, but should be. #1: Conversion Rates Everyone wants to measure the volume of leads generated to get to the bottom-line ROI of social media efforts.
Your Business Model Toolbox From Idea, to Business Rapidly sketch out business ideas with the business model canvas. Collaborate with your team Work on business models together with your team, clients, board, or anyone else. Test the Numbers Tripnest A brief Introduction Tripnest (www.tripnest.com) is a global networking platform for people to make their travel experiences memorable by giving them an opportunity to discuss and plan a successful trip and share their travel memories/adventures in an organized way, while updating them with hand-picked travel deals and packages from agents and organizations all over the world, and that too all under one roof. Be a travel blogger, travel photographer, globe-trotter, adventurer, hobbyist or just a person who enjoys his/her time with friends & family while exploring new places, Tripnest brings them together and provides them with easily accessible information and cheap travel packages helping plan their next big adventure. Features we provide 1. Get tailor-made travel packages from thousands of agents and organizations across the globe at cheapest price.
EU-Startups Axel Springer Plug and Play announces new batch of startups This month, 10 new startups will be moving into the offices of the Axel Springer Plug and Play accelerator in Berlin, the third round of startups to move in since the accelerator’s founding. They’ll be using the offices as their … Continue reading → Wayra provides €30m boost for startups around the world