OnLive Streams Microsoft Windows Onto Android Tablets Too First, Steve Perlman streamed Windows onto the iPad. And now, the legendary Silicon Valley inventor is streaming Microsoft’s desktop operating system onto Android devices as well. On Thursday, OnLive — Perlman’s latest entrepreneurial venture — unveiled an Android incarnation of its eponymous OnLive Desktop — a mobile app that lets users access a virtual Windows desktop housed on servers in the cloud. In other words, you can access Microsoft Office and other staple Windows applications from your tablet — even though they can’t actually be loaded on your tablet. The new Android version of the app is available for download from Google’s Android Market. San Francisco-based OnLive began life as an outfit that streamed games onto PCs and other devices, and it’s now using the same cloud infrastructure to stream Windows desktops as well.
Why Brands Are Loved Recently, the research firm APCO Insight released its list of the top 100 most loved companies. Their study measured consumer attachment to brands based on eight emotions: understanding, approachability, relevance, admiration, curiosity, identification, empowerment and pride. There are some interesting results. Yahoo beat Google. Disney beat everyone (OK, maybe that’s not so much of a surprise) and Apple came in at ninth (which certainly would surprise many). According to the study: Video Ad Net Calls Out Competitors The old maxim in journalism is “show, don’t tell.” Video ad platform TubeMogul is taking that to heart with a new Tumblr that promises to expose instances where pre-roll video ads are served outside of streams, such as inside display units. The FakePreroll Tumblr so far has just two posts. In one, TubeMogul highlights a McDonald’s ad from competitor YuMe that was served in a display unit. It also slaps itself on the wrist for an instance where it showed a video ads outside of a video stream. TubeMogul hastens to add that it provided makegoods for the error.
Disney, Yahoo!, Google Top List of 100 Most Loved Companies Washington, D.C. (Oct. 10, 2013) – APCO Insight, the global opinion research consultancy at APCO Worldwide, revealed today its list of the 100 Most Loved Companies. The Walt Disney Company tops the list followed by Yahoo!, Google and Sony respectively. APCO's proprietary Emotional LinkingSM model served as the basis for evaluating the companies by measuring consumers' emotional attachment to brands along eight dimensions, providing companies with a roadmap to understanding consumer expectations in an actionable way. Technology companies were the largest industry represented in the top 10 with Apple coming in at ninth on the list.
Niña Born in Buenos Aires, Argentina, in 1971. Bachelor in Advertising graduated from the Fundación de Altos Estudios en Ciencias Comerciales 1992 (Commercial Science School) and Art Director, graduated from the Escuela Superior de Creativos Publicitarios 1993 (Advertising Creative School). Joined Verdino Bates in June 1994 as an Art Director. Then worked at Leo Burnett, WBC Buenos Aires, Rainuzzo DDB, Ratto BBDO, Agulla y Baccetti, and BBDO Argentina where he first held the position of Senior Art Director, after that as Creative Director and later Executive Creative Director. He joined JWT Argentina in September 2007 as Executive Creative Director together with Pablo Alvarez Travieso. Gonzalo has worked for important companies and brands such as: Nike, Pepsi, HSBC, Cadbury, Trident, Halls, Ford, Renault, Volkswagen, Pepsi Co (snacks), Quilmes Brewery, Quaker, MasterFood, LG, etc.
Go See Napster: Mark Greenberg on The Future of Epix Epix CEO Mark Greenberg does not want to be the next Napster. He’s got big plans for making his movie channel a vital competitor to the HBOs, Showtimes and Starzes of the world. This month Epix is showing the Marvel superhero movies leading up to The Avengers: Iron Man 2, Thor and Captain America: The First Avenger. At a luncheon with the press, Greenberg showed off the Xbox interface for Epix and the Epix iPad app. Scenting Fitness Centers - Scent Gyms, Sports Clubs, Locker Rooms - Air Aroma Scenting your fitness center Today's gym has evolved into more than just a place to get fit, strong and healthy - for many members it has become a lifestyle and a home away from home that nurtures confidence, happiness and wellbeing. Friendly, experienced staff, dedicated personal trainers, state-of-the-art equipment and tailored exercise programs that were once a differentiator, are now the benchmark. Scenting can give you the edge on the competition. Scenting creates a mood to suit any environment, whether that aim is to relax and rejuvenate or inspire and re-energize. Newcomers will be at ease in unfamiliar environments and change rooms, aerobics studios and massage areas will be transformed through scent.
Video/Rich Media - Online videos help build confidence in purchases 52% of consumers who watch product videos say those videos make them more confident about purchases, according to Invodo. In a new study, the e-commerce video provider suggests that the main reason consumers stop watching a particular video is if it offers little information that helps with decision making; on the other hand, 66% of consumers who watch information-heavy videos about a product watch them two or more times before buying, Invodo says. Invodo based the findings on a November 2011 survey of 1,039 shoppers who watched at least one product video on retail or brand manufacturer web sites in previous three months. The survey found that, while most respondents prefer videos that have been professionally produced, 30% of respondents say they are likely to buy products featured on videos made by users of those items. Still, 47% of respondents say that professionally produced videos seem more reliable.
Video delivery co Giraffic raises $800,000 Video delivery company Giraffic has raised $800,000. The Tel Aviv-based start up did not disclose from whom it received the funding. Giraffic offers online video sites, IPTV and Over-The-Top TV operators a distributed streaming technology that accelerates video delivery over the open Internet to their end users, enabling smooth, buffering-free HD and adaptive video streaming. Giraffic said several months ago that it had had one million end users on its distributed video streaming cloud exceeding user growth expectations. About Us - Pantone Reveals Color of the Year for 2014: PANTONE 18-3224 Radiant Orchid Pantone Reveals Color of the Year for 2014: PANTONE 18-3224 Radiant Orchid Expressive, exotic Radiant Orchid blooms with confidence and warmth CARLSTADT, N.J., Dec. 5, 2013 – Pantone, an X-Rite company and the global authority, today announced PANTONE® 18-3224 Radiant Orchid, a captivating, magical, enigmatic purple, as the color of the year for 2014. “While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®.
Internet TV on tablets, PCs soon Dubai Etisalat will soon offer internet TV on tablets and computers, the telecom company announced Thursday. Rashid Majid Al Abbar, vice-president of Home Products Marketing for etisalat, told Gulf News that the company's ‘eLife' package would be on offer by October. "We are looking at opening up our eLife TV to other multiple screens as we have a lot of content on hand," he said. Al Abbar said that etisalat was trying to negotiate content restrictions regarding tablets with networks. Once these get resolved, eLife would run on Apple and Android platforms, either on a data package outside the home or WiFi. Currently eLife is only offered on fixed home broadband through fibre-to-the-home (FTTH) service.
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