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Related: Strategy and ManagementThe Wisdom of Not Understanding Ben Radford Volume 22.3, Fall 2012 About two years ago during a conversation, a friend of mine mentioned a movie she thought I’d really like. In fact it was a documentary, and as a fan of docs, I was eager to hear more about it. “You’d find it interesting,” she said. History of Logos Just as a nation's flag expresses the distinct identity of a country, so, too, a logo, helps to establish the name and define the character of a corporation. Effective logos become synonymous with the organizations they portray. They are instantly recognized by millions of people, and help to identify their companies and convey a message about the brands for which they stand. Nike, McDonald's and Coca-Cola logos are some of the most globablly recognized logos. I have always been interested in the meaning of the design behind some of the corporate logos.
How to Manufacture Desire: An Intro to the Desire Engine Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these web sites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web? We’re on the precipice of anew era of the web.
5 Branding Basics Every Logo Designer Should Know While many articles try to dissect the process of designing a logo itself, I will attempt to share tips from my experiences with branding-focused logo design for the real world. Photo by lpwines With the surge of "stock" logos, the quality of branding for new companies is literally going downhill. Many new designers fail to see that a logo, unlike any other design element, is literally the face of a company, and hence attached to a much larger beast. Purple Goldfish Project #21. From John Phelps Jr. “We have a little example of lagniappe here at GG, LLC. To generally promote our online shopping business, both the non-profit fundraising application and the employee benefit program, we sponsor a discount prescription drug card.
Logo Design History - A-Z index - Famous Logos by LogoOrange.Com Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adi Dassler's aim was to provide every athlete with the best possible equipment. For this he followed three guiding principles: design the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable. 20 Corporate Brand Logo Evolution Have you ever wonder how the first Apple logo looks in 30 years back? Did you know Volkswagen was Hitler’s idea? Or how the IBM logo changes over the time?
Building A Purposeful Brand As part of our ongoing work on #ProjectReconnect with the WFA, we recently explored the premise that all brands today must be ‘purposeful’. They’ve been kind enough to let us share our findings here too. Purposeful Brands In today’s competitive world, a great product is no longer enough for a brand to succeed. A great product is still critical of course; no-one would willingly buy a bad product twice.
Logo Design Tutorials Anyone who is interested or just started designing would love to design a logo for his/her website or blog but the question is where to find and how to find them. In order to reduce their research and learning time I have compiled 30 stunning logo design tutorials, which not only will help you to design a logo but also inspire you greatly. This roundup tutorials contains some very famous websites and companies logo designs, which should be really exciting and interesting to recreate. 1. Green Type Treatment Learn a step by step procedure on how to create a environmental friendly logo. Flowtown This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. Drawing out the different voices within the three horizon methodology for Innovation We so often struggle to articulate our innovation activity and then can’t seemingly project our plans into the future in consistent and coherent ways. We often lack the framing necessary. If this rings true of the innovation activity in your organization, then it is in danger of being seen as isolated, one-off events, that fail to link to your organizational strategy. Furthermore you’ll be missing out, or not capitalizing on emerging trends and insights where fresh growth opportunities reside. I so often come back to the messages we need to learn, which centers around the three horizon methodology. I just wish this framework would be adopted far more within organizations. wanting to build a sustaining dialogue around innovation, it can be such a powerful enabler.