8 Small Business Social Media Tips From the Pros
Are you looking for some social media tips to grow your small business? We asked eight small business pros for their hottest social media tips. Here’s their advice for you to . #1: Show Them the “Real You” Ed Gandia Use Facebook to show prospects, clients and customers the “real you.”
How to Build a Free Social Media Monitoring Dashboard
Do you need a better way to manage the monitoring of your social media? Don’t want to spend a lot of money? How about a free alternative? Keep reading to learn how… Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis.
How to Develop a Killer Social Media Strategy and Carry it Through
I am a fortunate community manager because I get to both write social media strategies and carry them through. This seamless process allows me to have a firm grip on the day-to-day online activities of our clients with the foresight to effectively steer these activities to reach long-term goals. While it is beneficial to have a team of professionals that handle the areas of social media in which they are specialized, there are some major obstacles to this approach, especially for new ventures that do not have bottomless budgets to devote to the cause. For social media to be planned and carried out in house requires a dramatic reorganization of the departments that would handle the accounts (usually a battle between marketing and sales) as well as a huge commitment of time and resources.
If You Love Your Brand, Set It Free
Advertisement The practice of branding is undergoing a deep transformation — a change brought about by our kaleidoscopic postmodern culture, the development of communication technology and rapid globalization. In prior decades, brand managers aimed to establish their products and services primarily by way of consistency and repetition. A brand’s voice and message were to be the same, independent of marketing channel. The goal of the designer was to define identity systems that would ensure compliance and coherence in all of the brand’s manifestations, as codified in brand identity style guides.
Social Media Marketing - Who Needs It? (Hint: Maybe Not You)
We've been getting a lot of inquiries about our social media marketing services lately, but the truth of the matter is that many people aren't ready to take that step yet. It's always a bummer when we have to tell people that we're not the right online PR agency for them, but we'd rather be honest and miss out on some easy money than take somebody's cash and deliver subpar results. Simply put, if we don't think the ROI is going to be there, we don't take the client.
How to Manipulate People For Fun (and Profit)
When you’re building a website, the secret to building a large audience of readers and customers fast is all about “pulling triggers.” Emotional “hot” triggers. And while some people call this manipulation, the truth is that it’s just smart marketing. That said, today I want to share with you a simple, easy-to-replicate formula for pulling the most powerful “hot trigger” of them all. Not only can this generate a tremendous amount of attention for you and your business, it can rally your fans like nothing I’ve ever seen before… EVER.
Starting a Social Media Strategy
This post begins a small series within the Social Media 100 series where we can start discussing the parts and premises of building a social media strategy. I’ll want your help with this. We can build this collaboratively, and I believe that the end results are that you’ll have some tools to build out your own social media strategies.
Here's how 'irrational' customers help your brand
Many of our clients include both B2B (business-to-business) and B2C (business-to-consumer) brands, sometimes described as corporate versus FMCG (fast-moving consumer goods). While much is made of the differences between these types of brands, they share a core objective: to create an emotional connection with the customer. We all know great consumer brands that do this well. Maybe there’s a soft drink that you associate with joy, or an apparel brand that jumps to mind at the mere mention of the word “sexy” (Coke and Victoria’s Secret, maybe?). These brands and others have worked hard to associate themselves with single-minded, emotional ideas, and there’s no denying the effectiveness of their approach. But brand managers working with B2B brands often reject the idea that their company or product—maybe an accounting firm or an esoteric scientific research tool—can and should connect with its customers at an emotional level.
The Best of the Social Bookmarking Sites
There are five excellent social bookmarking sites that you need to join. In no particular order, they are: Digg
Why Your Brand Should Piss Someone Off
The better you are at creating a strong, clear brand position, the more likely you are to find a group of people who really don’t like you. As Bill Cosby once said, “I don’t know the key to success, but the key to failure is trying to please everybody.” Years ago, the And1 website used to feature an extreme example of this point.
