Build a Killer Website: 19 Dos and Don'ts
I’m continually surprised by how many people call my design company with very firm ideas about what they want on their business website and yet, they haven’t thought through some of the most basic questions first. For this reason, our first question is always “Why do you need a site?,” not “What do you want on it?” At bottom your website is a marketing tool.
12 Traits Of The Perfect Entrepreneur
As a founder, I have learnt a lot of things. When I started my first company, I thought it was going to be a breeze. Yet I still wasn’t prepared.
Top 10 Reasons to Startup in College
Starting a business is not easy. Having resources at your disposal is invaluable, and one of the best places to get those resources is in college. With a lot of attention being brought to whether or not you actually need college, I would like to present a counter-point. I started my own business this year and these are the college resources I found most helpful.
How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results
Are you happy with how you are using LinkedIn? LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? In this article I’ll show you five different ways to use LinkedIn to market your business.
How I Stopped Eating Food : Mostly Harmless
Food is the fossil fuel of human energy. It is an enormous market full of waste, regulation, and biased allocation with serious geo-political implications. And we’re deeply dependent on it. In some countries people are dying of obesity, others starvation. In my own life I resented the time, money, and effort the purchase, preparation, consumption, and clean-up of food was consuming. I am pretty young, generally in good health, and remain physically and mentally active.
7 Steps to Closing a Deal Via Email
In most cases, you’ll want to close deals either in person or on the telephone. It’s more personal and more likely to work. And you’ll know, right away, whether you’ve got the business. Even so, it’s sometimes more convenient to ask for the business via email.
The Skills Most Entrepreneurs Lack - Bill J. Bonnstetter
by Bill J. Bonnstetter | 10:00 AM April 1, 2013 Entrepreneurs are a unique group of people, but they behave in patterns. In fact, as I recently wrote here on HBR, my firm’s research shows that most serial entrepreneurs display persuasion, leadership, personal accountability, goal orientation, and interpersonal skills.
The Slow and Steady Approach to Entrepreneurship
Some people make the jump to entrepreneurship fast – I mean really fast. They get a great idea in college and run with it. Just think about the big names that have done this over time: Bill Gates, Mark Zuckerberg, Larry Page and Sergey Brin, and more. But for every shooting star, I would venture that there are 10 slow and steady entrepreneurs that have been gradually building their businesses while gaining the skills and experiences necessary to succeed. That’s my story – I’m working my way there right now.
How to Grow Your Business with Inbound Marketing
One of my favorite quotes about inbound marketing is from Guy Kawasaki, the Silicon Valley venture capitalist, best-selling author and former Apple executive: “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” Inbound marketing is a burgeoning area of marketing that focuses on attracting prospective customers online with valuable content, and then converting them into leads. Inbound marketing tactics include the use of blogs, social media, e-books, white papers, search engine optimization and webinars. In essence, inbound marketing is all about earning your prospect’s attention.
The strange death of ‘Red Warwick’ — Comment
**As the Warwick SU Elections 2013 are brought to an end, it is curious to stand back and survey the victors and the carnage, and evaluate the impact this latest election has had and the political environment of campus it has resulted in. Looking back across the academic year 2012/13, there is a tale of a muted swan-song resulting in the final death of that much obsessed movement, ‘Red Warwick’.** My interpretation of the definition of ‘Red Warwick’ is that of collective radicalism of staff and students, closely associated with left wing and progressive ideology. A must read for all students is E.P.
How To Make The World's Easiest $1 Billion
With all the banks paying back the TARP money, some folks are assuming that the great Wall Street bailout is finally coming to an end. But of course it isn't! Taxpayers are still guaranteeing all big bank bonds (Too Big To Fail) and subsidizing huge bank earnings and bonuses with absurdly low interest rates. But instead of bellyaching about it, you might as well just smile and cash in.
Why Startup Founders are Always Unhappy — jessblog
Startups are incredibly stressful. I know many founders whose companies are doing great, but they are still stressed and unhappy. Polyvore is doing great (growing fast and cash-flow positive!), but I still have my moments of extreme unhappiness. Here’s my theory on why this happens. The trajectory of a successful startup looks something like this, up and to the right:
