http://www.slideshare.net/boardofinnovation/10-business-models-that-rocked-2010-6434921
Cashmore Offers Peek at Mashable Model New York—Mashable has come a long way from its beginnings as a Wordpress blog that a 19-year-old Pete Cashmore launched as a way to connect with his peers and learn about social media and tech as he went along. Cashmore, in a Q&A keynote during the 2011 FOLIO: Show held here, discussed the importance social media has had with the site's audience growth, which is now at 20 million uniques per month. The company is still fairly small, said Cashmore, numbering around 50 employees, with the edit team taking up the bulk of that, around 25-30 staff. In addition to edit, other groups include an events team, the technology group, and sales. Cashmore singled out the community division as particularly unique, noting its "listening" role which has become a key method for determining where and how to distribute content on the site and along the various platforms.
Australian online commerce to hit $37billion by 2013. « eCommerce Report Australian online commerce is now forecast to be worth as much as $37.7 billion by the year 2013, according to Forrester research cited in a new report released this week by Paypal Australia. The figure for 2011 is expected to be around $30.2billion, up from $27billion in 2010. Growth in Australian ecommerce is expected to be once again over 12% throughout next year, after dipping slightly to 11.7% this year.PayPal Australia managing director, Frerk-Malte Feller, launched the “Secure Insight” report this morning at the Westin Hotel in downtown Melbourne. He forecast not just growth, but change as well. How To Create An Editorial Calendar to Publish Blogs, Facebook Fan Pages, Twitter, and Email Newsletters How To Create An Editorial Calendar to Publish Blogs, Facebook Fan Pages, Twitter, and Email Newsletters This article is an exhaustive overview of how to design, create, and use an editorial calendar with links to additional articles, templates, and more. It brings you up to date on how best to create an editorial calendar and process to manage online and offline publications, including content published in email newsletters and social media sites Twitter and Facebook. This article strives to provide a comprehensive overview of all possible resources online compared to other articles which may be publication-specific or focus on one viewpoint of how to create an editorial calendar. When this article was first published in 2003, most online publishers had never seen an editorial calendar unless they came from a publishing background. Today it is far more common to find bloggers who understand editorial calendars, how they work, and their benefits.
Enterprise is sexy! 80% of tech startups likely to IPO are B2B How can big data and smart analytics tools ignite growth for your company? Find out at DataBeat, May 19-20 in San Francisco, from top data scientists, analysts, investors, and entrepreneurs. Register now and save $200! The enterprise is red-hot now, but pragmatic investors have been quietly investing for decades. According to technology research firm CB Insights, these investors will reap the rewards in the next few years. Designing the Perfect Call to Action Every email you send should have a purpose, and that purpose should be reflected in the call to action (CTA). If you’re not sure what your call to action should be, ask yourself the following questions: “What do I want the recipient to do?”“How will they know how to do it?”“What’s the benefit to them?”
Why Groupon and Living Social Are Doomed For five long and very strange years, death haunted tiny Dryden, NY, a town near the Finger Lakes where a plague of car accidents, suicides, and even grisly murders involving two popular cheerleaders just kept mounting up. At the end of Fargo, Frances McDormand’s police chief, Marge Gunderson, captures the psycho played by Peter Stormare. He’s in the backseat of her police cruiser and she talks to him as she drives. We see that she cannot fathom the evil she’s just seen. 8 Contract Clauses You Should Never Freelance Without Quick question: Did you have a freelance contract when you first began freelancing? Yeah, me neither. Well, you should. Working without a contract is an invitation to be taken advantage of. A contract doesn’t just save you from being fleeced, it also helps streamline your work around a schedule as well as all those clarified details of what was agreed between you (the provider) and the client from the beginning. More importantly, it prevents you from double work and headaches down the line.
Roadmap to Freelancing: Getting the Deal (Part 2) Working as a freelancer is just like any other business. You need to market your services to attract prospective clients. I know many of you may be uncomfortable or too shy to sell even your own service. Unfortunately, you have no option. Freelancers: How to Work Better with Your Clients Working with clients all day long may sometimes lead to stress in a freelance schedule. Long working hours, impending project deadlines, and constant criticism from clients can really bring down one’s enthusiastic spirit. Thus, building a compromise with your client is imperative to the success of any project. As the provider, you have to be honest, sincere, and above all respectful of each of your clients’ opinions. Without their project needs, you wouldn’t be creating any work in the first place. And don’t get me wrong but a compromise doesn’t have to feel restrictive to either party.