Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox The Client The Client is a world-leading provider of 3D and Product Lifecycle Management (PLM) software solutions with more than 130,000 customers in 80 countries. It offers a wide range of 3D virtual solutions enabling businesses of every size to digitize innovative ideas and enjoy lifelike experiences with future products and environments. The global company has offices in the USA, Europe, the Middle East, Africa, and Asia-Pacific, with partners from leading industries and sectors including Aerospace and Defense, Automotive and Transportation, Construction, Agriculture, Education, Healthcare, and others. The Challenge Prior to engaging Callbox, the Client hired a prominent direct marketing solutions provider to handle its lead generation program. The Client’s main objectives were: The client judged Callbox’s strategies to be more cost-effective and efficient and signed up for a three-month pilot project. The Callbox Solution The Results Warm Leads: 1, 404 (87%)Cold Leads: 219 (13%)
Singapore B2B Lead Generation Company Web Marketing 101: Using Design to Connect With Your Audience | Marketers may not directly correlate excellent web design with conversion rates, but it doesn’t take a business analyst to conclude that when people find a website pleasant to use, the chances of acquiring a lead becomes greater. But more often than not, our definition of “good” web design is limited to aesthetics. We think that as long as a website is nice to look at, all is well. However, it is also essential to take into account the quality of how a web site functions. A fully-functioning website is a marketer’s avenue in connecting with its audience, because when their process of exchanging information is made pleasant, they would feel that your business cares for them. In a post at CopyBlogger.com, there are 3 ways in which web design can be used to connect with audiences: 1. Your website’s design creates a first impression with your users, and you want to make their interaction with your site as human-friendly as possible. 2. Emotions have a big influence on most of our decisions.
B2B Sales Leads - Callbox Business to business companies rely heavily on the amount of b2b sales leads that their marketers generate for revenue. Generating sales leads is the first step in the sales process and is usually done through a variety of ways, such as cold calling, Internet marketing, direct marketing, or advertising. Business sales leads are essential to b2b companies because they are what convert into sales. Here at Callbox, we help boost the productivity of your sales and marketing department by assuming responsibility of your b2b sales leads generation and appointment setting. We utilize professional telemarketing strategies to produce qualified leads for our customers. We have been helping a wide range of industries with our sales lead generation and appointment setting services for years. Let us talk. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Newsflash! The Word “Marketing” Is In “Content Marketing” When content marketing campaigns fail, the culprit always seems to be the same thing every time: “It’s because the content wasn’t great.” While that may be true, in most cases there’s actually a different reason, one that’s usually just under our noses, but significantly more impactful. The fact to the matter is: your content needs to be promoted; hence, the word “marketing” in content marketing. If you think about it, promoting your content is actually more important than the content itself. You need to devise ways for your blog to gain publicity, otherwise there’s no point in creating content. Join a community. Drive for Sales: B2B Telemarketing Tips That Help Close the Deal | The usual pieces of advice such as “make your call more personal” and “listen actively” sometimes don’t count. No matter how telemarketers do it, circumstance often demand for a higher level of strategy to be able to convert prospect into a lead and eventually close the deal over the phone. One of the obstacles of B2B telemarketing is how to effectively convince people that there’s an opportunity and that the prospect needs what you’re offering for them to eventually commit to a scheduled phone call, a face-to-face appointment or even a newsletter subscription. To achieve this, telemarketers need the right skills and the ability to do the following: Confidence over the phoneGood communication skills and minimal fillers such as “uhm” and “ah”Become more conversational and not rehearsedHandle objections properlyProbe and know what questions to ask to identify if there’s a needEmpathize with the prospectBe optimistic Related: Teach Sales Reps to Sound More Natural Over the Phone
A Lesson From Warren Buffett For Telemarketing In Singapore Lead generation is serious business in Singapore. After all, how are you supposed to continue selling if you do not have any customers, right? For this to be successful, you need to hire the right people for the job of generating B2B leads. “Somebody once said that in looking for people to hire, you look for three qualities: integrity, intelligence, and energy. Yes, integrity means a lot. Buffett understood the value of integrity. Quantifying Lead Generation Success for World-Class Data Solutions Provider The Client The Client is a global leader in data backup, data recovery, and archiving solutions. Based in Singapore, it provides expert advice and integrated solutions for reliable and cost-effective data storage management to customers worldwide. The Challenge The Client hired a lead generation provider but needed additional support for other marketing initiatives. It looked for a reliable telemarketing partner with significant regional experience and resources in order to: Cold call to invite participants to its open house events in AustraliaProfile its database and generate market feedback to improve its sales lead generation campaign After searching and comparing several service providers found on the internet, the Client was impressed by Callbox’s track record in B2B lead generation and immediately penned a deal. The Callbox Solution Callbox set up an outbound telemarketing team to initiate a call-to-invite campaign to be followed by a lead generation/client profiling campaign.
Software Company Transforms Marketing Activities after Using Callbox | The Client The Client is a leading supplier of shipping software and IT solutions. Based in Singapore, it has more than 100 employees serving over 200 clients worldwide. Its IT solutions are being used by well-known customers around the world, mostly shipping companies, liner agents, short sea carriers, NVOCCs, terminals, and depots. The Objective The Client wanted to increase sales from new businesses and open new markets abroad. The Challenge Upon learning about Callbox in 2007, the Client was hesitant because outsourced telemarketing service was embryonic and unproven in Singapore at the time. The Callbox Solution The first campaign took off in February 2007 with one dedicated telemarketing agent. The Client expressed why it continued to use Callbox’s services after the first campaign:: The ResultsThe Client was one of Callbox’s first accounts in the Asia-Pacific region, and it has continued to use its services since the first campaign in 2007.
Let Your Instincts Help In Generating Sales Leads In Singapore When it comes to generating sales leads in Singapore, we are often interested in the numbers, the statistics, of your business prospects. You want to be successful in your B2B lead generation campaign, so you need the facts clear, no doubts or misgivings. However, even the smartest or the most accurate data may not be a good measure for profits. Sometimes, the best business solutions come from what your instincts are telling you. Heed your interests – your instincts are hard-wired to what interests you. As marketers in Singapore, you should also count on your instincts to tell you what to do.
Sales and Marketing Through The Words Of An Innovator: A Tribute To Steve Jobs Almost 2 years after he has left the world he has changed so immensely, Steve Jobs can still be felt everywhere, not only because of the physical technology he has passed on to our succeeding generations, but also through his philosophies that have inspired millions to achieve their goals. Steve Jobs is synonymous to Apple, and Apple is synonymous to the iPhone. The iPhone is the symbol of what’s yet to come in the field of breakthroughs in telecommunication. But behind the success of his company, Jobs became the balance between technology and serving the people who have been believers of his brand. Here are some sales and marketing philosophies from the “gospel of Jobs”: Business is about making the commitment to make excellence as a top priority. After that, everything else will follow. To be creative doesn’t require doing something from scratch. Sometimes, all you need to do is find a connection between things and create something imaginative out of it.
Callbox Telephone Survey “Primes the Pump” for Market Expansion | The Client The Client is the world’s largest pump manufacturer with an annual production of more than 16 million units. It has more than 18,000 employees and 80 authorized distributors in 55 countries. Its product line includes all types of pumps for industrial water supply and commercial applications including circulator pumps for heating and air conditioning and submersible pumps. The Objectives Recognizing the need to move closer to its customers in the Asia-Pacific region, the Client decided to conduct a telephone survey to get a broad and detailed view of market conditions. To determine their market position relative to competitors.To identify market drivers, restraints, trends, and growth potential.To establish or improve its market presence and positioning. The Challenge The Client needed at least 1500 respondents to complete a survey in 25 business days – a task too big for its in-house calling team to handle in such a tight timeframe. The Callbox Solution The Results