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The design company is not the only place to be a designer Younger designers often come to me looking for advice on getting hired. As most of my design work has been in self-employment, I’m not the best person to ask — one reason why I started the “What employers look for” series — but if you’re finding studio work hard to come by, I overheard this valuable tip in a chat between Mike Dempsey and Michael Wolff. Mike Dempsey: Younger designers [are] getting into a very overcrowded business, and increasingly so. Do you have any thoughts? Michael Wolff: “I do actually. The main thought I have is don’t think a design company is where a designer should necessarily be, because if you’re interested in creativity and you are creative and you can see and you have got curiosity and you do appreciate things and you have got imagination, take it anywhere.
We Love Advertising El periódico The Guardian ha realizado un interesante experimento mezclando las portadas de algunos de los discos más famosos con fotografías cogidas de Google Street View. ¿El resultado? Os lo dejamos aquí abajo para que podáis valorarlo vosotros: What Is Guerrilla Marketing? Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise.
50 Awesome Designers to Follow on Zootool Zootool is a fast-growing visual bookmarking service that has become the standard place for thousands of designers to archive digital inspiration, links, tools and more. Today we’ll help you get the most out of Zootool by introducing you to fifty users who share quality design-related resources. What Is Zootool? ZooTool has quickly become one of my favorite web services.
Composition and Design Principles ----------------------------------------------------------------------------- Everybody immediately responds to subject matter in art. A picture of a butterfly and a picture of a snake do not get the same response. In addition to subject matter*, the formal aspects of visual composition are like the grammar of a language. In writing, a story is written with words - subject matter.
Headvertising The video was created for Toronto-based Strategy Agency of the Year Awards.In creating the video, Lowe Roche did its homework, conducting in-depth qualitative and quantitative research. They tapped into the PMB database of over 22,000 respondents and did a vertical lifestyle analysis of Canadians who identify themselves as ad industry professionals. In doing so, they uncovered some lesser-known facts about ad people, for example, did you know that ad people use the internet for adult entertainment 1.7 times more than the average Canadian? Guerrilla Marketing: 20+ Guerrilla Marketing Examples & Strategies When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy. Guerrilla marketing is a great alternative to traditional marketing. It thrives on original thinking and creativity, where imagination and ingenuity beat out big budgets. Guerrilla marketing tends to be cheaper than traditional marketing, relying on smaller, more localized brick and mortar strategies like: Graffiti: Graffiti marketing uses city streets and alleyways as a giant canvas.
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