http://www.hubspot.com/inbound-marketing
Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC] Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It's given them alternative methods for finding, buying and researching brands and products. Marketing Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product's value to the customer. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long-term relationships. Marketing blends art and applied science (such as behavioural sciences) and makes use of information technology.
11 Key Performance Indicators to Help Improve Your Marketing Summer's almost over, and you know what that means! While "Football!" and "The kids are back in school!" are both acceptable answers, neither was the answer I was looking for. No, the arrival of Labor Day means it's time to start working on 2015 marketing plans, because there's no single activity you can carry out that has as much impact on your business results. We feel so strongly about the importance of approaching marketing planning with discipline, preparation, and deep critical thinking that we're devoting 8 posts to the subject over the next 4 weeks.
How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC] Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It's no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first. Luckily, our friends over at inbound marketing agency IMPACT Branding & Design recently pulled together an infographic that helps inbound marketers understand the entire inbound process from start to finish -- from getting found online, to converting visitors into leads and customers, and then measuring the entire funnel. Well done, IMPACT, you captured the inbound process beautifully!
Yield management Definition[edit] Yield management has become part of mainstream business theory and practice over the last fifteen to twenty years. Whether an emerging discipline or a new management science (it has been called both), yield management is a set of yield maximization strategies and tactics meant to improve the profitability of certain businesses that focus on yield. 3 Key Marketing Metrics to Track in 2014 Are you looking for a better, more efficient and all around more valuable way to track the growth of your business online? Is your current metrics letting you down when it comes to showing you the true opportunities and threats your business is facing? Read on to learn about a 3 key marketing metrics that you need to be tracking as you move forward in 2014 and beyond. 1. Referral Traffic
The content marketing hub: a blueprint for content marketing Whether you call it inbound marketing, social media marketing or content marketing, we're broadly referring to the same thing; at least that's how we see it. Dave and I believe that inbound marketing starts with considered, quality content, well published and promoted that, in turn, drives the inbound benefit through sharing and search. The 'free bonus' is that you're link-building and gaining social signals for search engine optimisation as well creating great content - something so often over-looked and under-valued. The Content Marketing model infographic This Content Marketing model was developed at First 10 Digital when working with a client who wanted to understand the full process for her team. We hope our infographic will help you plot your success too.
9 Key Components to Your 2015 Inbound Marketing Plan We've covered a lot of ground thus far in our 2015 planning series, focusing on setting the stage and securing buy-in for your inbound marketing efforts through topics including: Now that everybody’s all excited and you have a clear vision of where you want to go by the end of 2015, let’s talk about how to get there. Your first inbound marketing plan can be a daunting task so don’t worry if it’s not perfect. 5 Inbound Marketing Tactics to Generate Leads For Your Business Popular Today in Business: All Popular Articles Inbound marketing is a dynamic and constantly evolving process. This makes it hard to nail down a set of comprehensive inbound marketing techniques. With constant changes to search engine algorithms, social media, and industry trends there is no golden rule for inbound marketing. This might sound discouraging, but there is good news.
5 Inbound Marketing Key Performance Indicators You Can’t Ignore Many businesses use a scorecard containing their key performance indicators (KPIs), metrics that present a concise snapshot of how the business is performing. Most businesses track revenue and gross margin or gross profit by month, by quarter, and year-to-date, with a comparison to year ago or plan. If you sell a physical product you probably track orders and shipments, product quality and labor efficiency, and hopefully some measures of customer service like orders shipped on-time or complete. A thoughtful scorecard is a management and leadership tool that good business leaders rely on to keep all their constituents, including employees, vendors, and investors, informed and motivated. One of the things I love most about Inbound Marketing is that it lends itself to creation of an Inbound scorecard of KPIs that tie directly back to business goals, and give the ability to quickly evaluate performance and make instant adjustments to strategies and tactics. 1.