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7 A/B Testing Resources for Startups and Solo Developers This post originally appeared on Dyn.com, a world leader in managed DNS, powering the best brands on the web including Gowalla, Mashable, Twitter, Wikia and more. Follow @DynInc on Twitter. If you need a simple, inexpensive way to figure out what's going to make your website's users click on that big, red button, you've come to the right place. A/B testing is one of the easiest ways to figure out whether one specific variable of your website is working. It could be a button color, a bit of web copy, an image — something extremely finite that may (or may not) have a measurable impact on desired actions, be they conversions or a simple click-through.
Ruby on Rails Tutorial: Learn Rails by Example book and screencasts by Michael Hartl Michael Hartl Contents Foreword My former company (CD Baby) was one of the first to loudly switch to Ruby on Rails, and then even more loudly switch back to PHP (Google me to read about the drama). IconWorkshop - Make icons for Windows, Mac, iPhone, Android, Windows Phone. One professional tool for all your needs IconWorkshop™ is a professional tool designed to Create, Extract, Convert, Manage and Redistribute Icons. You create professional looking icons. You work like a pro, you're seen as a pro. Localytics Adds Features To Complete The Picture For Mobile App Developers And Marketers Boston-based Localytics is fleshing out its mobile app analytics and marketing platform in a major way today with a variety of new features to help not just with customer acquisition, but also with monitoring and maintaining customer relationships over the lifetime of an app. The three big new areas Localytics now addresses with its platform are Lifetime Value Tracking, Customer Acquisition Management and Real-Time Funnel Management, all of which serve to help determine long-term engagement value. Localytics is introducing these new features based on the theory that most marketers spend all their time and money on the front end of the sales cycle, getting people to download the app, and then aren’t really concerned about whether that person will become a quality user over the long term. This isn’t just good for companies, Localytics argues, but ultimately benefits the consumer, too, since it enables developers to create a better app experience that’s more likely to meet a user’s needs.
Scheduler background cron Table of Contents Scheduler is an add-on for running jobs on your app at scheduled time intervals, much like cron in a traditional server environment. Scheduler is a "best effort" service, meaning that execution is expected but not guaranteed. Scheduler is known to occasionally (but rarely) miss the execution of scheduled jobs. If scheduled jobs are a critical component of your application, it is recommended to run a custom clock process instead for more reliability, control, and visibility. Testing Anywhere - Automated Testing Software for automating web testing, software testing & more. Whether you’ve automated tests at your organization before or are ready to dive in now, there’s a way to do it faster, smarter, and more reliably. With Testing Anywhere, you get a powerful, “no-programming-required” user interface that lets you record, edit, and run test cases—no matter how complex—in record time, enabling your team to focus on more thorough testing. Try itFree Why Testing Anywhere? It’s easy to use: Thanks to front-end, GUI-based automation capabilities, testers can create tests upto 70% faster with wizard-based scriptless test creation, with enough flexibility for advanced developers to adjust or implement scripting as they choose. 5 ways to create tests: Take your pick: object-based, coordinate-based, image-based, avatar-based, or test editor.
App Infrastructure Startup Buddy.com Gets Into The Analytics Business Buddy.com today announced a mobile analytics service that’s supposed to give publishers and brands a better sense of who’s actually using their apps and how they’re using them. There’s plenty of competition on this front — Andreessen Horowitz-backed Mixpanel, for example, has increasingly become a mobile analytics company, and it makes a big deal out of not focusing on “bullshit metrics” like downloads. Buddy CEO and co-founder David McLauchlan was similarly dismissive of using downloads as a meaningful way to measure app engagement. “That’s analogous to figuring out TV ratings by looking at how many TVs they sell in Best Buy,” he said.