McDonald's celebrates 'Golden M' hairdo with virtual barbershop. Dive Brief: McDonald's Sweden this month ran a promotion around the Golden M, the haircut popularized in the 1990s that resembles the chain's Golden Arches logo.From Dec. 5-6, the chain operated the M Barber Shop, where consumers could receive free virtual appointments with a hairdresser to learn how to give themselves the Golden M at home.
The appointments with influencer hairstylist Adam Lukacs — who was working from a Stockholm storefront that could be seen by passersby — sold out within two hours, Fox News reported.The effort tapped into nostalgia for a haircut originally popularized by the likes of Leonardo DiCaprio and David Beckham, along with new interest generated by K-pop stars BTS. Along with the virtual appointments, McDonald's Sweden launched The Golden M Detector, a mobile app that used artificial intelligence and machine learning to reward consumers with a Big Mac if it detected Golden M haircuts in selfies, per Ad Age. L'envie de rien. IKEA vous fournit des kits pour meubler vos maisons en pain d'épice. Pour Noël, IKEA a sorti une collection spéciale fête très gourmande.
Vintersaga comprend des gâteaux, des chocolats, des boissons et les fameux pains d’épices. Mieux encore, l’enseigne suédoise vous encourage à créer vos propres maisons en pain d’épices grâce à des kits à télécharger. « Chez IKEA, nous pensons que chaque maison mérite de se sentir comme un vrai foyer, même si elle est faite de pain d’épice délicieusement sucré. » Inspirés des kits de montage classiques, ces derniers vous détaillent la construction des meubles pour équiper votre maison sucrée.
Vous pouvez ainsi retrouver les pièces phares de la marque. C’est une belle occupation pour passer du temps en famille ou entre amis pour les fêtes. Samsung turns a dog photo into a Samm Henshaw track. Samsung has collaborated with soul and R&B singer Samm Henshaw to launch an exclusive track inspired by smartphone photography.
This is the second instalment of Samsung’s “Inspired by a true photo” campaign, created by Mother London, which launched in October along with the Galaxy S20 FE phone. The concept of the campaign is to draw inspiration from real-life consumer photos and turn them into unexpected creations. The brand commissioned Henshaw to take part in the challenge by composing and recording a new song based on a photo that was taken by a Samsung Galaxy user and posted on Instagram with the hashtag #withGalaxy. The selected image shows a grinning Indie-Pomeranian crossbreed dog. The photographer behind the image is Ayush Luther (Instagram username @black_hawk_x7), who captured his pet dog Bunny one evening at home as the sun was setting. Une contre-attaque intéressante de Suez par la communication. Saxo Bank 2021 Outrageous Predictions: The Future is Now. Saxo Bank has today released its 10 Outrageous Predictions for 2021.
The predictions focus on a series of unlikely but underappreciated events which, if they were to occur, could send shockwaves across financial markets: Amazon “buys” CyprusGermany bails out FranceBlockchain tech kills fake news China’s new digital currency inspires tectonic shift in capital flowsRevolutionary fusion design catapults humanity into energy abundanceUniversal basic income decimates big cities Disruption dividend creates Citizens Technology FundA successful Covid-19 vaccine kills companiesSun shines on silver, which sizzles on solar panel demandNext-generation tech supercharges frontier and emerging markets. KFC gets steamy with Lifetime movie starring Mario Lopez as Col. Sanders. Dive Brief: KFC partnered with Lifetime on an original mini-movie starring Mario Lopez as brand mascot Colonel Harland Sanders, according to a press release.
"A Recipe For Seduction" premieres Dec. 13 at noon ET and follows the form of a typical Lifetime Original Movie, promising suspense, romance and the potential for "fowl" play, per the release. The 15-minute short timed around the holidays represents KFC's first custom piece of mid-form branded content with Lifetime.KFC is using the occasion to promote a partnership with Uber Eats where users can get six free extra crispy chicken tenders with a purchase of $20 or more.
The delivery app promotion shows how the Yum Brands chain is angling to link an ambitious content play to commerce initiatives that are increasingly crucial for its business during the pandemic. Levi's unveils clothes for Snapchat Bitmoji and their real-life counterparts. Brief: Levi's this week released a line of virtual clothing on Snapchat that corresponds to items holiday shoppers can also buy in real life, according to details emailed to Mobile Marketer.
Users of the photo-messaging app can dress up their Bitmoji avatars in the Levi's x Bitmoji collection, and buy items from the collection for themselves directly from Levi's website.The collection includes jeans, trucker jackets and Western shirts in multiple washes. Levi's provided 12 curated looks for Bitmoji, but Snapchat users can customize their avatar's look by mixing and matching styles in billions of combinations.The new collection lets consumers match their social media avatars, potentially helping Levi's drive direct sales from its website. Snapchat users will see their designs in in-app features like Snap Map, Bitmoji Stories, chats and augmented reality (AR) lenses. They also can use their avatars in mobile games that are integrated with Snapchat, per the announcement.
Campbell's Soup pushes to save snow days from virtual classes. Dive Brief: Campbell's Soup is asking people to pledge their support for canceling school when there's bad weather, according to a company announcement.
Ni défilé ni film... pour son prêt-à-porter, Balenciaga lance un jeu vidéo. Chanel présente un défilé en ligne depuis le château de Chenonceau. How a fake pop-up shop helped cut accidents on UK roads. Highways England, the government-owned company responsible for building and maintaining the UK’s roads, has an ambitious five-year target to reduce the number of people killed or seriously injured (KSI) on these roads by 40%.
Although motorcyclists account for less than 1% of all traffic, they account for 20% of fatalities and serious injuries in accidents. And while young car drivers are more likely to be involved in accidents than their older counterparts, the picture is different for bikers. More powerful machines with older riders (aged 35 to 54) account for more than half of KSIs, with accidents peaking in the summer months. These figures suggested that by reaching a very specific audience, Highways England could drive a significant reduction in deaths and injuries. That audience was, however, resistant to engaging with traditional safety campaigns. Colgate teams with Headspace on meditation series for toothbrush app.
Brief: Colgate-Palmolive partnered with meditation app Headspace to offer weekly programming in the Hum by Colgate app that connects to its line of smart toothbrushes.
Headspace will host "Mindful Moments" programming to help support healthier daily habits and urge Hum owners to smile more often, per an announcement.As part of the collaboration, Hum will provide free trials to Headspace Plus, the app's subscription service for guided meditations and mindfulness exercises. Hum lets customers earn "smile points" every time they brush their teeth or complete an activity in the Hum by Colgate app.The collaboration seeks to get consumers "to observe and reflect on their thoughts" during their daily routines.
Hum customers can use the points to buy products from its in-app store or to redeem offers from partners like Headspace. The meditation app is offering a 60-day trial to Hum owners who earn 200 smile points in the app, per the announcement. Coca-Cola salutes 'holiday heroes' with personalized soda bottles. Dive Brief: Coca-Cola will introduce special packaging naming everyday heroes, such as nurses, teachers, moms and grandparents, in an extension of the brand's iconic "Share a Coke" campaign, according to information emailed to Marketing Dive.
The Holiday Heroes packaging will include more than 40 monikers celebrating those who have gone the extra mile helping their communities and families this year.To introduce the campaign, the brand teamed with award-winning chef, restaurateur and philanthropist Marcus Samuelsson. In a video for the company, Samuelsson salutes a member of his staff who has gone to great lengths throughout the pandemic as his holiday hero.In addition to sharing their beverages, consumers are encouraged to share stories about their holiday hero on social media, tagging the brand and using the hashtag #ShareACoke.
Fans can also visit CokeStore.com to send a special bottle to someone who is brightening their holiday. Merci Berlin pour qui les héros de demain sont les jeunes qui sont... Tout fout le camp… Les Allemands ont plus d’humour que nous tous réunis. La marque de bière Corona lance son studio et sa première série originale. Pas facile de porter le même nom qu’une pandémie mondiale ! Bhuîtres Telecom sauve la mise. L'Assurance Maladie lance le guide de la communication universelle. Straight to the point disent les Anglo-saxons, droit au but, disent les Français... En publiant un guide pour aider ses communicants à mieux se faire comprendre par les assurés, L'Assurance Maladie franchit un grand pas: supprimer un jargon d'un autre temps, et ainsi éradiquer les phobies administratives qui touchent parfois des ministres qui perdent leur boulot, et souvent des administrés...
Souvenez-vous Zézette qui dans Le Père-Noël est une ordure tente tant bien que mal de remplir sa feuille de sécu grâce à Christian Clavier, affublé du nom de Bronson qui excédé lui dit: "Zézette, mais bien sûr ça dépend ça dépasse, forcément... " Pourquoi faire simple quand on peut faire compliqué ? Triscuit takes on food deserts with first purpose-driven campaign. Dive Brief: Mondelez's Triscuit brand of crackers this week launched its first purpose-driven campaign to help people find more nutritious food in areas that lack supermarkets. "The Missing Ingredients Project" intends to raise awareness around the problem of food deserts and grant $1 million to people and nonprofits working to improve access to fresh food, according to a company announcement.Triscuit kicks off the campaign this week with a 30-second spot, special microsite, QR-enabled print ad in The New York Times and banner ads on the newspaper's website.
Walmart illuminates holidays with drone light show. Dive Brief: Walmart announced the Walmart Holiday Drone Light Show, which will use 1,000 Intel drones to create three-dimensional seasonal shapes and characters in a show choreographed to holiday music, according to a press release.The retailer will stage live shows at large venues, such as stadiums and racetracks, in eight markets throughout the country from Dec. 4-20.
Those living elsewhere can watch a live performance on the brand's Facebook, Instagram and TikTok channels on Dec. 5 at 7:40 p.m. ET.The holiday light show is Walmart's latest experiential activation crafted with the socially distanced, contactless needs of the pandemic era in mind, after using its parking lots as drive-in theaters and as sites for Halloween and football tailgating events this fall and summer. Des panneaux de métro en forme de touches de manette Playstation. Si les lancements français de la Xbox et de la Playstation 5 ont rivalisé de créativité, la palme d’or revient à la Ville de Londres. En effet, la marque a imaginé un dispositif absolument génial pour faire la promotion de la nouvelle console Sony.
Tout le monde connait le fameux panneau « underground » avec le cercle rouge, représentant le métro londonien. Pour le lancement de la PlayStation, les panneaux du métro londonien reprennent les formes des touches la manette Sony. Une nouvelle publicité pleine de tendresse pour la SPA ! Altmann + Pacreau pour Fondation Abbé Pierre - "Ensemble" - Novembre 2020. Ferrero mocks lofty ad claims in fresh campaign for Crunch bars. Dive Brief: Confectioner Ferrero this month launched a multichannel campaign for its Crunch candy bar that pokes fun at lofty product claims typically seen in other advertising. In TV commercials and digital content, the brand touts the benefits of "Crunching," a fictitious lifestyle trend, according to a company announcement.One of the spots features a coach named "Chris P. Old Spice looks to create world's longest-lasting white elephant game on social. Dive Brief: Old Spice, the line of male grooming products by Procter & Gamble, is rolling out "the world's most ridiculously long-lasting white elephant game" on Instagram, according to details emailed to Marketing Dive.White elephant games, a holiday staple for many, involve swapping silly or impractical gifts, with the opportunity to steal other participants' presents.
Entrants to Old Spice's spin on the concept are eligible to win a man cave valued at $13,000 that includes a custom Old Spice billiards table, flat-screen TV, branded merchandise and other items, the company said.Users can go to Old Spice's Instagram to play the game for free for themselves or swap with a friend to access prizes in a digital chain. The social media-minded activation shows the brand trying to cater to homebound audiences who are navigating an unusual holiday period where many won't be able to see friends and family.
Bacardi remixes 'Conga' with Meek Mill, Leslie Grace in UGC push. Dive Brief: Bacardi has enlisted Meek Mill, Leslie Grace and producer Boi-1da to remix "Conga" by Miami Sound Machine as part of its "Conga Feat. You" campaign, according to a press release. The alcoholic beverage brand wants consumers to submit their voice recordings or videos showing off dance moves to feature them in the official "Conga" remix music video.The company is releasing the video the week before the Grammy Awards in January 2021. Verizon touts 5G with geotargeted AR concert on Snapchat. Brief: Verizon this week released its first geotargeted augmented reality (AR) experience for customers with its higher-speed 5G service in Snapchat. The wireless carrier is giving 5G customers a chance to see a virtual musical performance by Black Pumas singer Eric Burton outside the main branch of the New York Public Library in Manhattan, according to an announcement.Verizon customers with 5G smartphones who open Snapchat and use the Verizon Lens will see a 3D Bitmoji version of Burton dance to the band's entire song "Colors" amid "an explosion of flora and fauna from the sidewalks" surrounding the library.
Bud Light taps into gaming wars with 6-pack console. Reebok reveals Cardi B footwear in Spotify soundboard experience. QR codes — Quartz Weekly Obsession. Leboncoin publicité présente sa nouvelle plateforme de marque. La collection Lacoste x National Geographic en essayage sur Snapchat. Hyundai touts Elantra with virtual hometown tours on Spotify. BETC/Iconoclast pour Canal+ ou l'art de gérer un tournage avec 7... Les 10 idées marketing de la semaine (9 au 13 novembre) La liberté, fer de lance de la nouvelle pub Back Market by Marcel.
Whole Foods insures Thanksgiving with 'turkey protection plan' by Progressive. HBO releases AR wellness app for 'His Dark Materials' season premiere. Sam's Club plays on Hugh Jackman, Ryan Reynolds' feud for charity. Google France lance un service en ligne pour aider les petits commerçants et artisans. Comment Castorama innove avec la recherche visuelle. Imediacenter et Ad For Good lancent un écran DOOH in-store solidaire. Netflix lance Direct en France, une chaîne de télévision en streaming. Walmart teams with Ibotta to offer free Thanksgiving dinners. Spotify promotes diversity with annotated playlist series. Pour Noël, KFC lance une bûche de cheminée en bois parfumée au poulet. Schweppes implore les Espagnols de dîner à 20 heures comme tout le... Red Bull takes annual dance competition to TikTok. Cdiscount répare l'électroménager à distance.
Stacy's Pita Chips links to women's business directory with QR codes. Orbit makes dating easier for young adults living with their parents. Estée Lauder lets Spotify listeners order samples on Google Home. Dove soundtracks self-care with Pandora partnership. Burger King dares customers to visit abandoned rival locations. Rosapark et AIGLE vous présentent : "La doudoune" Salto, la plateforme de streaming made in France débarque maintenant ! Romance saute sur l'occasion pour vendre ses modèles Audi... Mondelez builds protective vault to guard Oreos from passing asteroid. Chipotle lets diners track environmental impact of burritos as restaurants prioritize sustainability. Une campagne de la CCI pour que le digital ne soit plus un frein. Les 10 idées marketing de la semaine (19 au 23 octobre) Pernod Ricard gets industry buy-in for tool that reports hate speech on social media.
Michelin : une nouvelle plateforme de marque pour accompagner la diversification du groupe. LUNESCO révèle la face cachée du trafic de biens culturels. Levi's utilise TikTok pour promouvoir une nouvelle offre DIY. KitKat gives its slogan a break for its 85th anniversary. Mattel brings iconic toy characters to life with AR-activated books. Reese's delivers trick-or-treating to fans with robotic door. Carter's eyes millennial parents with Santagram video greetings on Cameo. Lapeyre dévoile sa nouvelle plateforme avec Rosapark. Le changement selon Accenture par Droga5. Le Red Star revisite lhistoire de France par le prisme du football. Onions Star In Oddball New Samsung Campaign - B&T. Diet Coke lets people reward unsung pandemic heroes with a year of free soda. Hollywood Chewing Gum, une nouvelle campagne qui a de la gueule ! Café Royal déploie une campagne outdoor hors norme à Paris ! Too Good To Go sensibilise les Français aux dates de consommation.
TechCrunch fait désormais partie de Verizon Media. FILM TV: La PQR se jette enfin dans le grand bain ! Twitch : les dernières initiatives de marques. Les 5 campagnes de la semaine (5 au 9 octobre) Honda leans into 'rewilding' trend with John Cena as its voice. Trolli debuts video game to win over young consumers. Webedia + Phenix = une recette de saison... Découvrez le Fruistival d’Oasis en collaboration avec Snapchat ! Campagne Affichage, Presse, Digital - RATP - agence Havas Paris. Sour Patch Kids turns the tables on Halloween trick-or-treating. L'intelligence artificielle redonne vie à leur fils tué dans une fusillade. Le dating en ligne n'est pas que pour les Millennials avec DisonsDemain. WeAreTennis & Bon Entendeur dévoilent un titre inédit pour Roland-Garros. Oreo celebrates human connections made during lockdown in new ad.
Bonduelle : une nouvelle plateforme de marque qui donne envie de légumes. Marcel et la Banque Populaire vous donnent envie de réussir ! Ces marques qui utilisent des deepfakes dans leurs publicités. Tourism Australia Content Advert By : 8D Escapes. How to call BS on corporate climate pledges. Coinbase is taking a hard line on employee activism — Quartz at Work. Comment les dirigeants réagissent-ils face à la crise du Covid-19 ? L’entreprise va-t-elle sauver le monde ? Yale forme les parents à distance... à être de meilleurs profs pour...