Approaching Transmedia Creation through Audiences - Transmedia and Crossmedia Convergence in a Connected World There is always a large interplay between the production of a story and the reception of a story. It has always been this way. But in many classical systems of production, it has been a one-way path of production, distribution and then reception. Transmedia storytelling "Transmedia" redirects here. For a related process, see Transmediation. Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling, cross-media seriality[1] etc.) is the technique of telling a single story or story experience across multiple platforms and formats including, but not limited to, games, books, events, cinema and television. The purpose being to not only reach a wider audience by expanding the target market pool, but to expand the narrative itself ([2]). Henry Jenkins, an author of the seminal book Convergence Culture warns that this is an emerging subject and different authors have different understanding. He warns that the term "transmedia" per se means "across media" and may be applied to superficially similar, but different phenomena.
The complete guide to Transmedia Storytelling Estimated reading time: 11 minutes, 8 seconds Every day in our Feedly or Twitter or Facebook or G+ appears a post about how to create relevant content for our website, content that will help us to put our Brand in front of our audience, capturing its attention and generating social engagement and, from a purely SEO point of view, tons of links. What we often see are many individual actions, one for each medium used, which are almost always disconnected between them. Never, or very few times, the posts of the self-defined Content Marketing gurus in our industry, explain how those individual and often disjointed actions in fact form part of a much more complex strategy, how they are just a single molecule of a largest narrative body. And, let me tell you, that’s quite sad, because it is limiting.
Stilstand on Steam Follow a young woman as she tries to stay afloat in Copenhagen during a summer riddled with anxiety and loneliness. Amid the desire for isolation there’s still a hope that one day, things will change. Maybe the shadow monster in her apartment can help her? 5 Tips for Transmedia Storytelling : Felicia Pride Here’s an excerpt from a great article by Margaret Looney about transmedia storytelling. She mentions pride collaborative and the story innovation event we organized during DC Week. Check it out: With readers juggling their tablets, mobile phones, laptops and more as they consume the news, journalists have an opportunity to create a new kind of story. Transmedia storytelling means dividing chunks of a story across multiple platforms to form one cohesive narrative.
Darkfield Radio — Darkfield The DARKFIELD RADIO app is a brand new innovative form of entertainment directly responding to the new age we are living in, immersing audiences in strange and curious worlds in their own home and bringing new meaning to the familiar spaces we inhabit. Taking part is simple: buy a ticket, download the DARKFIELD RADIO app, and enter your code. At the designated hour, you put on your headphones and your own home becomes the setting for another world, blurring the lines between real and imagined. The DARKFIELD RADIO app is a brand new innovative form of entertainment directly responding to the new age we are living in, immersing audiences in strange and curious worlds in their own home and bringing new meaning to the familiar spaces we inhabit.
New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia Storytelling By: Lauren Richardson (@r_lauren13) According to Carri Bugbee, transmedia consists of the technologies and processes that allow connections and interactions between fans, content creators and distributors of video content. Henry Jenkins in his weblog, Confessions of an Aca-Fan, further explores the basics of transmedia with an outline on his blog called “Transmedia Storytelling 101″. Here is a summary of some of Jenkins’ transmedia basics: 1.