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Les trucs d'un journaliste pour faire parler de vous dans les médias

Les trucs d'un journaliste pour faire parler de vous dans les médias

http://www.lestrucsdunjournaliste.com/

Two Cold-Emailed TechCrunch Pitches That Worked Vinicius Vacanti is co-founder and CEO of Yipit. Next posts on how to acquire users for free and how to raise a Series A. Don’t miss them by subscribing via email or via twitter. Your launch will have very little to do with your startup’s eventual success and you probably spend way too much time worrying about it. That being said, a successful launch can be used to gain thousands of early users if you did your job right when they show up. It won’t make or break your startup, but it will help. The new rules of news You may have noticed – you could hardly miss it – the blizzard of anniversary stories last month about the fall of Lehman Brothers, an event that helped spark last year's financial meltdown. The coverage reminded me that journalists failed to do their jobs before last year's crisis emerged, and have continued to fail since then. It also reminds me of a few pet peeves about the way traditional journalists operate. So here's a list of 22 things, not in any particular order, that I'd insist upon if I ran a news organization. 1.

The Global Information Technology Report 2012 Over the past decade, The Global Information Technology Report series, has become the most comprehensive and respected international assessment of the preparedness of economies to leverage the networked economy. This research provides a unique platform for public-private dialogue on best policies and for determining what actions will further national ICT readiness and innovation potential. Through the evolved methodological framework of the Networked Readiness Index (NRI), The Global Information Technology Report 2012 measures the extent to which 142 economies take advantage of ICT and other new technologies to increase their growth and well-being. This year, Sweden tops the rankings, followed by Singapore and Finland. Network Readiness Index 2012 Data Tool - Explore, Interact, Visualize

8 PR Tips for Launching your Startup - TNW Entrepreneur This is a guest post by Marc Köhlbrugge from PressDoc, one of our Incubator companies. After months, or sometimes even years of hard work you’re finally ready to show off your product to the public. You hope to attract media exposure and get people talking about your service or product. It’s an important day for your business, and like everything else that’s important, it’s best to be prepared. Arianna Huffington Interview: SOTB 2009 - Technorati Blogging Richard Jalichandra: How did you discover blogging? Arianna Huffington: For me it was the excitement of seeing the conversation moving online. I wanted to be a part of that so we started Arianna Online. The key thing was the interactivity. It was the discussion around the ideas that I was writing about.

Anna Politkovskaya Anna Stepanovna Politkovskaya (Russian: А́нна Степа́новна Политко́вская; Ukrainian: Га́нна Степа́нівна Політко́вська; 30 August 1958 – 7 October 2006) was a Russian[1] journalist, writer, and human rights activist known for her opposition to the Chechen conflict and President of Russia Vladimir Putin.[2] On 7 October 2006 she was shot and killed in the lift of her block of flats, an unsolved murder that continues to attract international attention.[6][7][8] Early life[edit] Journalistic work[edit] Politkovskaya worked for Izvestia from 1982 to 1993 as a reporter and editor of the emergencies and accidents section. From 1994 to 1999, she worked as the assistant chief editor of Obshchaya Gazeta, headed by Yegor Yakovlev, where she wrote frequently about social problems—particularly the plight of refugees.

Confessions of a Tech Blogger – Part 1 This past week, a friend of mine from college reached out to me from halfway across the globe. He mentioned to me that he had launched a (pretty damn cool) startup and was seeking advice on how to get in touch with the tech press – TechCrunch, Mashable and the likes. This most definitely isn’t the first time a friend has reached out for this kind of advice. I figured a number of people could benefit from it, so I’ll just post some of the questions and my answers here. This definitely isn’t completely comprehensive, but it’s my 2 cents on some of the basics…

On the iPad For years, me and thousands of other techies have been wondering what comes after the Personal Computer as we’ve known it. Yesterday, in Apple’s iPad, we caught a glimpse. If I had to pick one predominant emotion in reaction, it would be “disturbed”. The iPad is an attractive, thoughtfully designed, deeply cynical thing. It is a digital consumption machine. Freedom of information: my monstrous idea will keep corporate tyrants at bay Modern government could be interpreted as a device for projecting corporate power. Since the 1980s, in Britain, the US and other nations, the primary mission of governments has been to grant their sponsors in the private sector ever greater access to public money and public life. There are several means by which they do so: the privatisation and outsourcing of public services; the stuffing of public committees with corporate executives; and the reshaping of laws and regulations to favour big business. In the UK, the Health and Social Care Act extends the corporate domain in ways unimaginable even five years ago. With these increasing powers come diminishing obligations. Through repeated cycles of deregulation, governments release big business from its duty of care towards both people and the planet.

PR for Startups – Tony Wright dot com My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. How do you get press and the blogosphere talking about your product? When you research this topic, you’ll see lots of technical and how-to articles that talk about how to build relationships with writers, how to use services like PRweb, how to format a press release, and more.

An Apology To Our Readers On Monday evening I received a phone call from someone I trust who told me that one of our interns had asked for compensation in exchange for a blog post. Specifically, this intern had allegedly asked for a Macbook Air in exchange for a post about a startup. After an investigation we determined that the allegation was true. In fact, on at least one other occasion this intern was almost certainly given a computer in exchange for a post. The intern in question has admitted to some of the allegations, and has denied others.

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