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Next Analytics – Google Analytics Data Upload Overview It is now possible to upload cost data from external advertising sources into Google Analytics, permitting consolidated reporting of all you advertising costs and their effectiveness. This enables reporting of data not collected through traditional Google Analytics tracking or UTM tagging. For example, you can upload ad cost, ad clicks, and impressions for Bing and Yahoo! Ads, Facebook Ads, and LinkedIn advertising. NEXT takes the hassle out of the process.