Frank Luntz: The 11 Words for 2011
Words matter. The most powerful words have helped launch social movements and cultural revolutions. The most effective words have instigated great change in public policy. The right words at the right time can literally change history.
The Information Overload Paradox
Just because there’s more information available, doesn’t mean one can consume more. Information Overload Put yourself in the shoes of a consumer right now. Just for a second.
Is Social Media changing the world or is the world generating Social Media?
Citizens! According to eMarketer, “40% of brand representatives around the world felt social media posed new challenges to the integrity of their brand. More than a third said that social networking sites affected brands significantly enough to bring about changes in marketing strategy” .
Business Application and Trends
Real-Time News Curation: Part 7 - Business Opportunities 1. Where Is The Money 2. Key Business Drivers 3.
The value of an idea in the era of Social Media (ESCP Europe / mmk2)
by Laurent François Citizens! I had the chance last night to meet the brilliant people from Master in Marketing & Creativity (ESCP Europe) in order to talk about the value of an idea in the era of Social Media. Wide & wild question, when we face the millions of initiatives that are launched every week all over the world. At the end, what makes an idea succeed whereas others collapse? We dived into new paradigms, like liquid modernity or attention economy.
Content Curation & Fair Use: 5 Rules to being an Ethical Content Curator
* Update: I have a much lengthier updated post that incorporates the material below: Content Curation: Copyright, Ethics, & Fair Use Recently, Kimberley Isbell of the Nieman Journalism Lab cited a Harvard Law report and published an extensive post on news aggregation and legal considerations. From a curation perspective, the whole article is interesting, but what was the most surprising was that her recommendations for being an ethical content aggregator, were the same as being an effective content curator. The five recommendations are below.
4 Digital Alternatives to the Traditional Resume
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Even small business owners need a resume. It serves to provide a summary of professional experience and isn't just used for job searching.
A Marketer’s Guide to Content Curation
There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems.
Pensée critique ? Esprit critique ? Un peu de théorie
Dans ce texte, je tenterai de présenter quelques aspects théoriques sur une notion dont nous parlons assez souvent sur ce site, à savoir l’esprit critique. J’ajoute quelques reflexions sur l’importance de développer cet esprit critique dans les cours de sciences. Certes, c’est assez froid comme texte mais il me semblait utile de rappeler que plusieurs chercheurs se sont penchés sur ces questions.
Simplifying or Adding to our Social Media Overload?
Social news curation is one of the latest social media tools to promise to make our online lives easier, more streamlined, and much more manageable. But does it live up to the hype? We take a detailed look at the top three social news curation tools to see whether they truly organize the news coming from our social networks, or just add another layer of logins, confused layouts, and information-overload to our social networking experience.
10 Use Cases for Content Curation in Mktg
Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems. Here is my take on the twelve ways that content curation is used in marketing. Demonstrate thought leadership. Here marketers use curation to become the “go to” site for information on an issue important to their customers.
