Les beacons et balises de proximité vont bouleverser les métiers de la distribution - TerminauxAlternatifs.fr. J’ai animé hier au Club des utilisateurs d’Adobe une conférence sur l’internet mobile et ses enjeux pour les annonceurs.
Le moins que l’on puisse dire, c’est que toute l’attention est pour le moment accaparée par iBeacon, l’appellation commerciale pour les balises de proximité. Il est intéressant de constater que les premiers à avoir dégainé sont ceux qui raflent la mise, puisqu’on ne parle que de Apple et de Estimote. Pour c’est une technologie qui repose sur le standard Bluetooth et qui fonctionne indifféremment sur iOS ou Android. Quoi qu’il en soit, force est de constater que les attentes autour de ces fameuses balises de proximité sont énormes. C’est bien évidemment dans le secteur de la distribution que l’on anticipe le plus gros impact : 10 ways iBeacon is changing the future of shopping et How Beacons Are Changing the Shopping Experience. Le taux d’équipement. Social Media and the Challenge Facing CIOs. Dave Evans | August 27, 2014 | 1 Comment inShare24 Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the question "what’s next?
" Social media - the photos, videos, posts, and comments generated through the use of collaborative software and shared within and across networks of connected individuals - is now a factor in many businesses. This impacts marketing to be sure: comments, ratings and reviews, and customer's own stories about their experiences with brands, products, and services are a measurable and manageable driver of purchases. More recently, chief operating officers and senior customer care executives have gotten pulled in as well: cost reductions through shedding customer calls to social channels, for example, have gotten attention as important factors leading to improved results.
The CIO and Social Technology The New Platform Requirements That's a tall order. What's Next? Journalist Q&A: Neha Gandhi, Refinery29. Title: Executive editorOutlet: Refinery29Preferred contact: @nehaintownWebsite: www.refinery29.com How did you end up at Refinery29?
I have been here three years and came from Seventeen. When I joined, we were a lot smaller. I was probably the 40th person on the team and the fifth or sixth person on the editorial staff. We were posting eight stories a day, and it was a different site in a lot of ways. What do you do differently from other fashion, beauty, and lifestyle e-sites? Beyond that, we care about great content. How has the site developed through the years? We have a fantastic analytics and marketing team that produces a lot of research and insights on stories, such as which ones do better at certain times of the year or times of the day or on mobile. You are growing your social team. Any interesting developments in mobile? Are you exploring native advertising?
What has been your favorite story? Friday Wrap #114: Edelman apologizes, Yelp goes video, Reddit demands permission, Yo takes on email. The Key to Marketing in the Social Era: Understanding Digital Culture. The Internet in Real-Time.