Using Social Media We are committed to aggressive journalism in all its forms, including in the field of computer-assisted reporting, but we draw the line at illegal behaviour. Internet reporting is nothing more than applying the principles of sound journalism to the sometimes unusual situations thrown up in the virtual world. The same standards of sourcing, identification and verification apply. Apply the same precautions online that you would use in other forms of newsgathering and do not use anything from the Internet that is not sourced in such a way that you can verify where it came from. General Guidelines No falsehoods Reporters must never misrepresent themselves, including in chat rooms and other online discussion forums. Know your subject Reporters should use aggressive Internet reporting techniques only when they are familiar with the way an organisation releases news. Attribution Headlines should be very clear when we have obtained information in unorthodox settings. Fairness Is it a hoax? Blogging
A Twitter Code of Conduct By Douglas MacMillan During a recent tour of interactive ad agency Tocquigny's Austin (Tex.) headquarters, Chief Executive Yvonne Tocquigny was confronted by her guest, an executive from a large energy company who was a potential client. The visitor had recently learned that Tocquigny was wooing one of his company's competitors—by seeing a message that one of Tocquigny's employees had posted to Twitter "It took me by surprise," says Tocquigny. "I realized that we needed to be more cautious about what we throw out there in to the universe." Twitter can be a great business tool. To prevent sensitive information leaks, blemishes on a reputation, and other potential liabilities of a Twittering workforce, companies are drafting new employee codes of conduct and educating workers about what they should and shouldn't say on the site. Room for Interpretation Tocquigny didn't lose its deal as a result of the embarrassing leak, but the company moved swiftly to prevent it from happening again.
Q&A: Jeremiah Owyang on personal branding and his move to Altimeter Jeremiah Owyang became something of a social media superstar while working as an analyst for Forrester. Covering social media for the research firm, he also opines on the topic on his personal blog, Web Strategist, which receives over 100,000 visits a month — more than the combined monthly views for Forrester's top competitors Gartner and IDC. Owyang was one of many analysts to leave Forrester this year, and his departure added to the chatter that personal brands are starting to eclipse corporate brands in the tech space. With two of Forrester's other former star analysts — Charlene Li and Ray Wang — Owyang is now a partner at consulting firm Altimeter Group. I caught up with Owyang last week on the phone to talk about what he's up to at Altimeter and what research firms are going to have to do to retain top talent. What will you be doing at Altimeter? So you don't want to use the 'social' word anymore? You're very well known outside of your Forrester role. What about your personal brand?
www.cefrio.qc.ca/fileadmin/documents/Rapports/Guide_juridique_Web2.0.pdf Publications les plus consultées Guide de bonnes pratiques - Développer les compétences par le numérique Les médias sociaux, au coeur du quotidien des Québécois Le gouvernement en ligne au Québec : des services aux citoyens en tout temps Ce rapport d'étude s'inscrit dans le cadre du projet « Transfert de compétences, optez pour le numérique » Orienter le détaillant dans son virage vers le commerce électronique. Croissance importante de la popularité des services payants de visionnement en ligne tels que Netflix et Club... La première étude nationale au Canada et la plus importante dans le monde Des usages toujours embryonnaires Cette édition de NETendances dévoile que l’usage des services de l'économie de... Les Québécois sont globalement réticents à partager leurs informations personnelles sur Internet confirme un... Pour la première fois, l'enquête NETendances du CEFRIO aborde la thématique de l’économie de partage au Québec...
Twitter Tips: How to Write a Twitter Policy for Your Employees - CIO.com - Business Technology Leadership CIO — As Twitter's popularity grows, it has forced many organizations to set guidelines for what types of information their employees can share on the service. But in trying to construct a policy, many companies grapple with how to balance the transparency social networking tools enable with the need to safeguard company information. Twitter, like most social networks, blurs the line between workers' personal and professional lives. On one hand, a Twitter account could reflect someone's life with family and friends. On the other hand, it could communicate experiences at work — or, more likely, it conveys a bit of both. Consequently, employees in this middleground on Twitter are uneasy. "Some people make the argument: If companies aren't screening phone conversations, why would they worry about Twitter so much?" After contacting analysts and examining the Twitter use policies that some companies have created, we found some common guidelines that can help. 1. 2. 3. Continue Reading
The Cluetrain Manifesto Nétiquette Qu'est-ce qu'une nétiquette? La nétiquette est l'ensemble des conventions de bienséance régissant le comportement des internautes par courrier électronique ou, encore, lors des échanges sur les forums ou sur les médias sociaux. En participant à la discussion sur les réseaux sociaux du ministère des Transports du Québec, l'internaute s'engage à respecter les règles de la nétiquette ci-présente. Mission Le Ministère a pour mission d'assurer, sur tout le territoire, la mobilité durable des personnes et des marchandises par des systèmes de transport efficaces et sécuritaires qui contribuent au développement du Québec. La vision du ministère des Transports du Québec est celle d'une organisation responsable et innovante dont l'expertise est au service de la population. Disponibilité Le ministère des Transports du Québec s'engage à répondre aux demandes des internautes dans la mesure de ses compétences et de ses connaissances. Règles de participation
The anatomy of Twitter: an 8 point strategic guide Foreword: August 2011 – I noticed that this post from August 2009 concerning Twitter strategies continues to attract about 100 hits a week and decided to review it. Times change. The examples cited refer to the ‘old style’ Twitter format, and the presentation of both of the accounts I feature (Novartis and Boehinger) have changed somewhat. I was inspired to compose this post having reviewed the stunning Pharma Twitterama, Shwen Gwee‘s comprehensive introduction to the effective tactical use of everybody’s favourite status updating platform, and a recent post about how to manage Twitter by Chris Brogan. Spend half an hour reviewing the above, and you’ll have just about all the skills you’ll need in order to begin to realize Twitter’s tactical potential as a key driver of your interaction with the communities you work with, and within. Think of them as the keys to the car. However: do you know how to drive? As AstraZeneca demonstrated last week, just turning up doesn’t cut it. 1. Why? 2. 3.