Online Marketing Lead Generation and Appointment Setting So you have a website, what now? Your site is one among hundreds of millions out there – 644,275,754 active as of March 2012 according to Netcraft.com. I think it won’t be a stretch to say that you need to put in some more work to get that site noticed. You can drop all your other business functions for the next six months at least and focus on marketing your website or you can let us do it for you. More and more people are getting wired on the Internet today whether they’re on a Mac or PC, tablets or smartphones. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left to know more how we can help you with your online marketing campaign needs.
IT Leads | Lead Generation, Appointment Setting, Telemarketing Callbox has both. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent decision makers from top IT solutions providers including IT Managers, Chief Information Officers, IT Directors, Chief Technology Officers, Senior VPs for Information Systems, and other top executives. We generate IT leads and set appointments for the following solutions Back-up and Disaster Recovery SolutionsData WarehousingWeb Hosting, Design and DevelopmentIT Consulting ServicesNetwork ManagementSystem IntegrationSecurity SolutionsVOIP/IP TelephonyTelecommunications Dial 888.810.7464 to speak with a Callbox representative.
The State of Digital B2B Marketing: Stats You Should Know If you have a marketing team that depends on all things digital – email, social media, paid/organic search – then you would want to know the current status of your chosen marketing channels. More and more marketers are gradually leaning towards ditching their traditional channels and betting more of their resources on digital marketing. But is that move really worth it? Based on the data from various surveys assembled by Conductor.com, these are the summarized findings in all the major digital marketing channels: SEO: 54% discover new sites this way; just behind email for qualified leads, 36%Email: 51% discover new sites this way; tops for qualified leads, 40%Social: 32% discover new sites this way; tied with paid search for qualified leads, 18%Paid Search/SEM: 18% discover new sites this way; tied with social for qualified leads, 18% On top of that, these are the other notable findings – from the same Conductor.com study – as presented in an infographic posted on MarketingLand.com:
The Sales and Marketing Solutions: 5 B2B Lead Generation Tactics You Probably Aren’t Thinking of Doing The ability to capture, respond to, and manage incoming leads is the heart and soul of B2B lead generation. Marketers spend a huge amount of resources and money on carrying out the perfect campaign, so it’s only right to make sure they have the best practices in place to manage their leads during the sales lifecycle. However, a lot of them focus on generation and tend to forget the importance of lead management. Make your sales department your best friend To set a working set of criteria in determining whether or not a lead is sales-ready, coordinate with your sales team. Reduce, reuse, recycle One man’s trash is another man’s treasure, so they say. Score leads using implicit behavioral data Lead scoring determines where your prospect is in your sales funnel. Monitor anonymous visitors and study their data Consistently strive to understand your prospect’s needs
Telephone Survey Lead Generation Telephone surveys are done if businesses need immediate knowledge on their customers’ thoughts on the company, its product and/or services. Market research surveys done via the telephone is an indispensable tool for information gathering. A telephone survey is a direct marketing research tool which is reasonably reliable and inexpensive. It is wise and practical for businesses to launch a customer satisfaction survey or customer service phone survey and use the data gathered to plane more effective sales and marketing campaigns. Phone survey companies offer a variety of phone survey services and phone market research, customer survey services, and customer service satisfaction surveys. Let us talk. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Services | Marketing Appointment Setting Our Services Lead Generation and Appointment Setting To ensure smooth and seamless transition of your campaign, we bring together a team of marketing professionals with years of combined experience in both local and international markets. We have skin in the game, so we bring every ounce of talent and hard work to the table and couple that with industry best practices and cutting edge technology for best results. Fill up your pipeline with qualified sales leads.Get quality face time with qualified decision makers.Focus your sales team’s effort on core tasks such as meeting prospects.Reduce cost on marketing.Increase your conversion rate.Boost your competitive edge. High quality appointments and better conversion rates occur only with effective lead generation and lead nurturing campaigns. We understand that sales time is precious, so we make sure that each business appointment we set is a qualified selling opportunity.
Up your Quality Sales Lead Relations with these tips Building a relationship is a tough act. More so, because you interact act with someone who is far different from you and who probably keeps a shopping list of interests that you happen to dislike. In the world of B2B marketing and lead generation, relations with prospects head for a shaky start. You may as well consider celibacy. Create value. Each end of the relationship provides value. Have an inbound thrust. Inbound marketing serves as a drill, creating holes upon which your leads are fastened. Go visual. Often, poor customer retention can be the result of poor content-based lead generation. Serve customers appropriately. Perhaps, customer retention is heavily dependent on how well you treat leads and existing buyers. From the standpoint of a romantic, it is wise to take crucial steps to nurture B2B bonds, which apparently mean the world to you considering you have sales targets in mind. Source: How to Generate Qualified B2B Leads with Inbound Marketing, Blogs and Social Media
Lead Engagement: Is this Lead Generation version 2.0? Can you really get to know your prospect just by collecting data through online forms and exchanging a few emails? Can you really get to know your prospect just by collecting data through online forms and exchanging a few emails? The lead generation landscape has been constantly evolving, and it has gone from merely acquiring leads to a more committed approach when it comes to developing that raw prospect into a ripe fruit ready for harvest. Think of your business as a small antique store. Those are customary approaches to attracting potential buyers. On the other hand, the new lead engagement model finds alternative ways to seek out customers. Other stores would even go as far as penetrate social groups (you can look for small communities of antique art lovers and introduce your business via social media). In the B2B sphere, lead engagement is surprisingly easier. You start out by having buyer personas in mind. Of course, lead engagement entails more time, personnel and tools.
Callbox is No. 1 at 2012 Sales Lead Generation Service Comparisons at TopTen REVIEWS™ Take a closer look at the review here. Callbox Sales and Marketing Solutions took the top spot in the 2012 Sales Lead Generation Service Comparisons conducted by TopTen REVIEWS (TTR). Callbox ranked 1st, with an overall lead generation quality score of 9.98 out of 10. The companies were reviewed and ranked using a 10-point scoring system based on four categories/service features: Lead Generation, Tracking, Reporting, and Help & Support. Other notable features mentioned in the review included Callbox’s excellent lead tracking system, real-time reporting, and its balanced marketing approach using the right combination of telemarketing and online tools. TopTen REVIEWS (TTR) is one of the most popular and trusted aggregate review sites by size and traffic, with the largest online database of media reviews.
6 Reasons Why Social Media is a Powerful Marketing Channel There are few good reasons why we should reconsider social media in our marketing campaign. It’s not just because everybody’s doing it rather there’s so much more to discover and to gain when taking your business to the social world. Let’s just take note of this, it’s the only online ad that is free and that you can take advantage of. Besides, there are more pros than cons in social media. With the proper guidance of your company’s social media manager and having social media awareness program to tackle to employees the proper usage of social media, what else could go wrong. Social media is such a powerful marketing channel that is worth investing your time.
Leads Generation Marketing B2B Lead Generation Techniques: How Much Information do you really need? How do you gather data from your target market? Do you ask them to fill out forms? Do you send out email subscriptions? Do you conduct phone surveys? Do you draw together prospects in social media pages? Whatever approach you have in lead generation, it’s important to understand the subtle art of collection information from your audience. There can be several repercussions to forcing people to divulge so many bits of information before they could appreciate your marketing message. But how? Consider these several factors: The basic data requirements for a good lead are: name, job title, company, and contact info (which could be in the form of phone numbers, email addresses, and/or social media profiles).
Client Profiling Services Selling to people you don’t know is like shooting in the dark. While a few pitches actually hit the target, most are not even near-misses. Client profiling can quickly solve this problem. Unlike your typical company profiling technique, we don’t simply split business leads by differences in income, status, or age bracket. We perform rigorous data mining to create detailed client profiles you can use to effectively package and position your message to match your market’s interests. Could your lead generation campaign be more targeted if your client profile had the following additional information? Employment HistoryInterests and hobbiesProduct or service preferencesPurchase historyAverage spendingCredit worthiness, etc. Put more life into your customer prospecting campaign. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
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