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Marketing Experts Predict: 2014 Is the Year of Personalized Marketing

Marketing Experts Predict: 2014 Is the Year of Personalized Marketing
Marketing Experts Predict: 2014 Is the Year of Personalized Marketing Everyone saw it: 2013 was the year of big data. This year, executives in marketing, technology, and research have spoken: 2014 will be a year of personalized marketing. It’s easy to see why this prediction makes a lot of sense. In IT lead generation, personalization is seen as vital for the success of any campaign, whether it is email, telemarketing, online, or social media marketing. The reason for this is simple: customers respond more likely to lead generation campaigns that speak directly to them. While nearly all marketers are aware of the benefits of personalization, most of them find it extremely challenging to apply it onto their existing marketing platforms. 1. The main object of personalization is to enable marketers to make the most out of their lead generation and appointment setting efforts by putting customers and their needs right at the center of their sales and marketing strategies.

B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox Leads Generation Marketing B2B Telemarketing Tip: How to leave Effective Voicemail Messages There are only a few possible outcomes of a telemarketing call, and one of them is reaching a voicemail. It can still be turned into a positive result, though. A lot of calls within a normal 8-hour shift for telemarketers result in a voicemail. Think about how much opportunities are wasted if these voicemail messages are not done in a way that it can still lead to an initial conversation with a prospect and possibly scheduling an appointment with a sales executive. So what are the best tips in leaving voicemail messages? Create a reason for the recipient to give you a call back. Some do not have the time to listen to your message twice, so supply your number in the message at least twice so they can write it down. Give them the option of returning your call at their convenience. Do not indicate to the recipient that you will call them back. Do not leave messages at odd hours. Before 8 am and after 5 pm are good hours to leave messages. Voicemail is meant to be powerful and succinct.

Callbox to Hold Seminar in Asia - 'Global Marketing Strategies for the IT Industry' Los Angeles – November 2008 – “Callbox Sales and Marketing Solutions, following the success of its expansion into the Asia Pacific market, will hold in January their invitation-by-request Callbox Global Marketing Seminar ’09 entitled,” Global Marketing Strategies for the IT Industry. The seminar will be hosted only in Singapore and Kuala Lumpur, Malaysia to address the impact of the global financial crisis on marketing strategies. Callbox, the largest offshore lead generation company in the US, has lined up a well-crafted half-day marketing seminar that will tackle relevant issues affecting the IT industry in Asia. Topics include local marketing versus global marketing strategies, marketing to the US, and an in-depth look into online marketing strategies. Matthew Stepka, Strategy and Business Planning Director of Google, will also join the program as the Featured Guest Speaker for the Callbox Global Marketing Seminar ’09.

Mind Blowing Predictions in Technology and Innovation It is so easy to get overwhelmed with technology these days. Smartphones, HD TVs, hybrid cars, and whatnot – these are just a few of the countless innovations not even science fiction could have predicted 20 years ago. Suddenly, you could carry around a thousand CDs worth of music in your pocket. New software applications come and go faster than many of us can even notice. Just recently Microsoft announced that it will abandon Windows XP for good. Technology evolves at an amazing speed – probably as fast as the human mind is able to conceive new ideas in pursuit of convenience. Steve Jobs, the brain behind the Apple brand which shook the world with its first iPod, once said: “The ones who are crazy enough to think that they can change the world, are the ones who do.” So, let’s raise our bottles to some of the craziest minds of our time with these exciting, and sometimes scary, technology predictions from the past few years, like this compilation from Ted.com

How to Create an Eye-Candy Lead Generation Website The main goal of a website, blog or landing page created specifically for B2B lead generation purposes is to keep visitors long enough for them to take an action – that is, to sign up, provide information, set an appointment or commit to a sale. However, great content is not enough to achieve that. You need to present it in a way that visitors would not only be satisfied intellectually but also visually. After all, it’s supposed to be a visual experience for them (reading, seeing website designs and navigation), so a high-quality website “appeal” should be in order. Here are some tips to make your B2B lead generation website a sight for sore eyes: 1. It is also a good idea to go through old pieces of content and refresh them with updated stats and information if needed. 2. You can also use images, charts, graphs and infographics to compliment the text. 3. 4. 5.

Marketing Appointment Setting | Just another WordPress site The 7 Keystones of Effective Marketing Content | Marketing Appointment Setting Content encompasses countless avenues through which a marketer can convey a message to an audience. Publications, blogs, social media articles, books and research materials all provide outlets for content, and as technology and social behavior evolve, these outlets expand to vaster boundaries. But despite the diversity in content marketing, the rules and foundations remain to be consistent throughout all media. Whatever method you choose to connect with people, these 7 elements should, without exception, be present in your content for it to be effective: Credible People measure credibility in terms of the authenticity of your assertions and the relevance of your contentions. Purposeful Your content should be a train tip, not a rollercoaster ride; it should be able to bring readers to another place, to introduce a new-fangled point of view, or to bring them into the light of understanding. Memorable For a post to be memorable it doesn’t have to be new – it only has to be unique.

Leads and Appointments | B2B Sales Leads , B2B Appointments, Business Sales Leads Financial Services Lead Generation and Appointment Setting Callbox deploys innovative telemarketing lead generation and appointment setting campaigns to generate warm financial service leads that translate into real business. By experience, we understand consumer trends in the financial industry which enables us to target relevant prospects and turn them into buying customers. Our lead generation and appointment setting services are designed to support and enhance operations for modern financial services institutions including banks, mortgage companies, credit grantors, and diverse merchant accounts. We plan, build, and implement innovative and low-cost customer telemarketing lead generation solutions for the following services: Check Guarantee ServicesCost Management ConsultingDebt Collection ServicesExpense Reduction ConsultingInvoice DiscountingReal Estate Commission FactoringCorporate Cost ReductionRisk ManagementAccounting and Payroll ServicesTax Consulting and PreparationMerchant ServicesBilling and ConsultingInsurance Services

Telemarketing The success of a B2B telemarketing campaign relies on skillful communication. But one’s ability to generate as many B2B leads as possible is also vital. After all, without exhausting all means to come up with a solid and adequate calling list, the potential would not be maximized. Hence, marketers cannot afford to just depend on cold-calling to stumble upon qualified leads. There are other B2B lead generation channels that could be tapped in order to make the most out of market research and list building. Here are some of the ways where you can increase your inventory of good B2B leads: 1. Once you have identified the companies and contacts/titles you are looking to target, send your prospects an email filled with information that may be relevant to their company. 2. 3. Review your website content in order to ensure that your contacted prospects can find the information easily on your website. 4. 5. Source

Blog Marketing Appointment Setting | Just another WordPress site At one point in most of people’s childhoods, a debate or two were sparked as to which superhero is better, Superman or Batman (except maybe the millennials, who grew up not knowing what comic books are and only knew superheroes via 3D movies). No definite answer exists, of course, because both arguments can become valid depending on how you look at it. It turns out, that mini-debate was a prelude to the adult world. It sorts of defines your character in life based on who you choose. Find out: Super-blogger, up, up and away Superman is the total embodiment of a superhero – super strength, x-ray and heat vision, and of course, the ability to fly. Do you blog that way? If you write your pieces of content like Superman does his superhero stuff, you’re probably maintaining a glossy, publicized blog image. The Dark Knight of blogosphere On the other hand, Batman fans are indulged in reflection and understanding of self and their surroundings. A Batman-type blogger is substance-driven.

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